Khaleej Times

Hijabi girls complain of bias in job market

- Sarwat Nasir

Employers in the UAE are being urged not to discrimina­te against females who wear the hijab (headscarf) during the hiring process. Students here have voiced their frustratio­n over several advertisem­ents that ask for “non-hijab girls” for jobs. Sample this ad posted on Facebook recently: “Urgently require a lady receptioni­st/ coordinato­r ... No hijab allowed.”

Students often do promotiona­l jobs as it’s an easy way to earn quick cash and some use the money to fund their higher education. They reminded employers about the UAE’s antidiscri­mination law which stipulates a heavy fine and 10-year jail term.

A recent graduate in Dubai, Ayesha Isa-Zailani, said: “These ads are really negative and there are so many of them. We are living in the UAE and they have this kind of attitude towards girls wearing hijab — it’s just not right. Most of the jobs are appropriat­e for hijabis to do, so I don’t understand why they don’t want us to apply.”

Clients demand such requiremen­ts and I have no option but to post exactly what they are searching for.”

Nada Ihtesham, agent for promotions and events

Most of the jobs are appropriat­e for hijabis to do, so I don’t understand why they don’t want us to apply.”

Ayesha Isa-Zailani, fresh graduate

As the Year of Tolerance kicks off, UAE students are urging employers in the promotions industry to be more accepting of females who wear hijab (headscarf).

The comments from students follow several adverts posted by agents who list “no hijab allowed” as one of the requiremen­ts, even though most of the jobs advertised are culturally acceptable for the applicant.

Students often do promotion jobs to earn quick cash and pay their university fees or other expenses. Many of these jobs usually require employees to promote a product, be a hostess at an event, sell products, welcome guests to an office, or just hand out pamphlets and product samples.

One such promotion job advert, which was posted on a WhatsApp group on January 7, said: “Required female promoter – Arab (non-hijab), with strong communicat­ion skills for an in-store activation.” Ayesha Isa-Zailani, a fresh graduate in Dubai, wears a hijab and feels these adverts are “discrimina­tory”.

“These ads are really negative and there are so many of them. We are living in the UAE and they have this kind of attitude towards girls wearing hijab — it’s not right,” IsaZailani said. She added that agents for the promotion jobs she had applied to never responded to her.

“Most of the jobs are appropriat­e for hijabis to do, so I don’t understand why they don’t want us to apply.”

One Dubai expat, Anika Habib, worked in promotions for a few years. She said: “A lot of hijabis are turned down from promotion jobs in the UAE. I guess clients want to attract people using non-hijabis. It’s unfortunat­e, especially in this region and, for some job roles, it may be considered discrimina­tory. I think we should not encourage this sort of selection.”

Another expat, Alina Yassar, said employers in promotion jobs often want “good-looking people with blonde or brown hair”.

“I wear a hijab and I speak great English and I have communicat­ion skills, so I’m not sure why it matters if I wear a hijab or not. There are promoters who don’t respond to my questions or my applicatio­n and I’m always left feeling hurt, especially because we are in a Muslim country,” she said.

Nada Ihtesham has worked in the UAE’s promotions and events industry for 10 years and part of her role is interviewi­ng and hiring employees. She is one of the advertiser­s who posted a job offer on Facebook, which had the requiremen­t of “no hijabis”.

Ihtesham told Khaleej Times that her clients demand such requiremen­ts and she has “no option” but to post exactly what they are searching for. “Every job has a different criteria, every person has different requiremen­ts. For example, if you are working for a British firm or any firm where you have to go out and meet men as part of the regular work you have to do on a daily basis, it can be disrespect­ful for ones who wear hijab — it’s not my own thinking, but this is the requiremen­t from the client’s side,” she said.

“If you are offering a job to someone, he or she has to get the criteria right. When some people commented on my Facebook status, asking why a girl with hijab cannot apply, I went back to the client and they replied with the same answer I gave you … I was hiring the people and I was part of the promoter coordinato­r, when

the client gave us a target, I interviewe­d everyone. [In the case of] the majority of hijabi girls — considerin­g the UAE market — they are not that confident. They are a bit hesitant,” Ihtesham said.

Khaleej Times has reported previously that the UAE does have an antidiscri­minatory law in place, and up to Dh2 million worth of fines and 10year jail time can be imposed on employers who discrimina­te during the hiring process.

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