KHALEEJ TIMES READERSHIP GROWS, IN DEFIANCE OF THE GLOBAL TREND

An increasing number of readers are switching to Khaleej Times, and they’re being rewarded with not just incisive news and insightful views, but also with great prizes.

In fact, Khaleej Times’ readership has become bigger in the UAE, across all the emirates, according to the 2017 National Readership Survey conducted by Ipsos, a global market research and a consulting firm.

Khaleej Times readership grew to 11.9 per cent in Abu Dhabi (up from 11.5 per cent in 2016) while Dubai saw our readership grow to 18.5 per cent (up from 18.1 per cent in the previous survey). In Sharjah, our readership grew to 19.3 per cent (up from 18.8 per cent) while ‘other emirates’ saw our readership swell to 16.5 per cent (up from 15.9 per cent).

The definitive survey, based on responses from 4,000 UAE residents, including a mix of nationalities such as Emiratis, Arab and non-Arab expatriates., also affirmed Khlaeej Times as a reliable source of information. More than half, or 52 per cent of the respondents, voted Khaleej

Times as a reliable source of information — six percentage points ahead of how other English daily readers rated our main competitor.

In the era of declining print audience, Khaleej Times has kept a strong market share, thanks to its loyal and growing base of readers.

In February last year, Manikandan Sundararajan, his wife Mahalakshmi and daughter Meghaa switched to Khaleej

Times and drove home a brandnew Mazda 3 which they won in the second raffle draw of the 2018 subscription drive.

Manikandan said he decided to switch his subscription to Khaleej Times for its “prompt news and engaging delivery of stories”.