Khaleej Times

LET US MAKE OUR NATION A HEALTHIER PLACE

- Asma Ali Zain

Today Khaleej Times launches the second edition of its KT for Good campaign with a focus on healthcare. The 14-day-long interactiv­e campaign will cover all aspects of the four main lifestyle diseases — obesity, cardiac health, hypertensi­on, diabetes — across all our storytelli­ng platforms. Stay tuned

11.8%

Of the UAE population was diabetic in 2017

1M Estimated number of diabetics in the UAE 2.2M

Estimated number of diabetics by 2040

13%

Are obese, with a BMI of over 30

30%

Of Dubai residents are hypertensi­ve

30%

Deaths in Dubai were linked to heart disease in 2015

12%

Of Emiratis are affected by cardiac problems

A healthy you means a healthy society. Khaleej Times’ latest campaign under the ‘KT For Good’ umbrella highlights four common lifestyle diseases — diabetes, obesity, hypertensi­on and cardiac issues — and how you can avoid or manage them. With our Health Matters campaign, we intend to motivate you to make those minor tweaks to your lifestyle so that you can lead a long, healthy life.

The way we live impacts our health as individual­s and as a society. And the UAE pays great importance to the health of all its residents. Each month, health authoritie­s launch several campaigns to remind residents to put their health at the very top of their priority lists. These reminders have made a significan­t impact on creating awareness on common lifestyle diseases and how to manage them. Following the success of Khaleej Times’ first ‘KT For Good’ campaign that focused on road safety issues, this month, we will tell you how to avoid or manage four common lifestyle diseases: Diabetes, obesity, hypertensi­on and cardiac issues. In the course of two weeks, we will get experts to answer questions related to these diseases. The experts will also list out tips on avoiding or managing the disease, treatment options, best medication­s and diet plans and exercises. We will also feature interviews with people who are battling the diseases.

So, why are we spotlighti­ng these four conditions? Over the years, health authoritie­s and surveys have shown that by controllin­g these lifestyle conditions, we can drasticall­y reduce the risk of serious diseases such as cancers. Additional­ly, each of these four disorders are intrinsica­lly linked.

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