Khaleej Times

Nabeel Perfumes: The original masters of bakhoors and oud

- bakhoors bakhoors

dubai — Nabeel Perfumes Group of Companies is among the biggest manufactur­ers and largest sellers of bakhoors in the GCC region and its bakhoor developmen­t expertise ranges from mass, midmass to ultra-luxury segment.

Nabeel Perfumes has created an iconic and legendary bestseller Bakhoor aptly named as ‘Bakhoor Nabeel’, previously known as Bakhoor ‘Touch Me’. Even after 25 years of continuous success and popularity, it is a major trendsette­r and is available around the world. It became the Gulf’s best-selling

bakhoors with the largest volume of sales and production of up to 10 million pieces annually. Bakhoor Nabeel gained its recognitio­n due to the finest ingredient­s comprising of oriental, woody, saffron, honey, patchouli, amber and leather notes.

Nabeel has mastered the art of making and can recreate the same identical fragrance of eau de parfum, oil perfumes in oud and forms, thus, providing the customer his favourite fragrance in incense form, which can also be used for layering with perfumes to enhance the longevity. In the Arab world, both men and women use fragrance ritualisti­cally, using the principle of layering with perfume oils or attars and even infusing their clothing and hair with smoke from an incense like bakhoors or oud before spraying on perfume.

Having launched bakhoors in different shapes, sizes considerin­g functional­ity and durability, Nabeel was the first perfume manufactur­ing company to create a special easy to break small rectangula­r square-shaped bakhoors design, which has been copied by many brands worldwide. Their iconic essences bakhoor range consist of the most sought-after perfume ingredient­s like Arabian musk, patchouli, rose and sandal.

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