Khaleej Times

People, talent critical to digital future

- Sandhya D’Mello — sandhya@khaleejtim­es.com

dubai — The UAE’s digital transforma­tion agenda is certainly going to disrupt society and will help the nation leap into a more progressiv­e era, with the current year accelerati­ng spending in digitising processes and hastening the developmen­t of a smart nation.

A new IBM study of C-suite executives based in the UAE revealed that nearly five in 10 responding organisati­ons are increasing­ly prioritisi­ng digital transforma­tion over the next two years due to the Covid-19 pandemic.

“This pandemic has forced organisati­ons across industry sectors to embrace innovative digital platforms to facilitate a way of working that keeps both people connected and agile, and more importantl­y, safe. During a time of great uncertaint­y, digital transforma­tion allows companies to provide stability, to create new capabiliti­es and to innovate ahead of their competitio­n,” said Dr Tariq Aslam, head of MEA at Aveva.

“It is a journey through deployment of technology and driving behavioura­l change in workforce — changing when, where, which and how work is performed and evolved. Making the transition successful­ly can be profoundly rewarding for companies. We believe industry advancemen­t should enhance the human experience, and not only revolution­ise industries, but also empower the people behind them.”

According to the study, 76 per cent of the executives surveyed in the UAE believe they have been helping their employees learn the skills needed to work in a new way and that they are supporting the physical and emotional health of their workforce. However, the study finds a significan­t disconnect in how effective leaders and employees believe companies have been in addressing these gaps.

The IBM Institute for Business Value (IBV) study Covid-19 and the Future of Business, which includes input from more than 3,800

C-suite executives in 20 countries and 22 industries, shows that executives surveyed are facing a proliferat­ion of initiative­s due to the pandemic and having difficulty focusing, but do plan to prioritise internal and operationa­l capabiliti­es such as workforce skills and flexibilit­y — critical areas to address in order to jumpstart progress.

“Over the past eight months, we have seen the UAE utilise the catalytic effect of the Covid-19 pandemic to enact, initiate and plan for digital transforma­tion programmes and further develop and accelerate the pace of existing initiative­s,” said Hossam Seif El Din, general manager of IBM Middle East and Pakistan. “According to the study, businesses today are also more clear than ever about the role people play in their ongoing transforma­tion. Organisati­onal complexity, inadequate skills and employee burnout were identified as some of the biggest hurdles to progress.”

The study reveals three proactive steps that emerging leaders surveyed are taking to survive and thrive and these inclue: Improving operationa­l scalabilit­y and flexibilit­y; applying AI, automation and other exponentia­l technologi­es to help make workflows more intelligen­t; and leading, engaging and enabling the workforce in new ways.

The IBM study showed placing a renewed focus on people may be critical amid the Covid-19 pandemic while many employees are working outside of traditiona­l offices and dealing with heightened personal stress and uncertaint­y. Ongoing IBV consumer research has shown that the expectatio­ns employees have of their employers have shifted amidst the pandemic — employees now expect that their employers will take an active role in supporting their physical and emotional health as well as the skills they need to work in new ways.

Vishal Manchanda, regional manager at Proven Consult, said: “Organisati­ons need to prioritise on how technology can help grow the business and improvise customer experience­s. CIOs will have to move towards cloud computing and minimise any amount of manual activities, which can further help reduce the cost of IT data centres and operations and aid businesses in reducing the overall costs. With businesses picking up speed through remote operations, it is a smart strategy to do away with physical costs.”

IBM recommends executives place deeper focus on their people, putting employees’ end-to-end well-being first. Empathetic leaders who encourage personal accountabi­lity and support employees to work in self- directed squads that apply design thinking, agile principles and DevOps tools and techniques can be beneficial.

Mathivanan Venkatacha­lam, vice-president at ManageEngi­ne, said: “While cybersecur­ity firms continue to transform and adapt to enterprise cybersecur­ity needs, work from home has made cybersecur­ity firms clearly realise that endpoint security is still the security baseline upon which more advance security policies must be deployed. Another aspect that has emerged during these times is the need to have a unified solution that can capably handle an organisati­on’s security needs. Lastly, the need to incorporat­e machine learning and artificial intelligen­ce, as cyberattac­ks evolve at a faster pace compared to our awareness of cybersecur­ity.”

Alain Penel, regional vice-president for the Middle East at Fortinet, said: “During times of rapid change, cybersecur­ity will continue to be top of the list for businesses. With the threat landscape continuing to evolve, organisati­ons will need to create a security framework to include skills and solutions, as part of their overall IT strategy so that digital innovation­s don’t result in cyber threats and increased business risks and costs.”

We have seen the UAE utilise the catalytic effect of Covid-19 to enact, initiate and plan for digital transforma­tion programmes and further develop and accelerate the pace of existing initiative­s Hossam Seif El Din,

General manager of IBM ME and Pakistan

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