AU Small Finance brings NRI banking closer to residents

dubai — AU Small Finance, a brand that continues to play on its strength and bring the underbanked into the banking fold, ensures an extensive bouquet of banking products and services to all segments of customers, notably NRIs, with attractive interest rates alongside a monthly pay-out for NRE savings accounts.

“To help parents residing in India during any health emergency, we also provide Hospital Cash Facility. We also offer these customers free tax advisory services for Indian income and free will management services. Our range of debit cards bring together a host of benefits like free insurance benefits, free personal air accident cover, free personal accident cover, etc.” said Sanjay Agrawal, managing director and CEO of AU Small Finance Bank.

In 1996, AU was founded as an NBFC that effectively worked on funding economic growth, especially for the under-served and unserved low and middleclass individuals. In 2015, when RBI came out with small finance bank licensing guidelines, AU was the biggest entity among the top 10 selected contenders. With its strong foothold and proven track record in the tier 2 and tier 3 towns for two decades, it received an RBI licence and transformed into a bank in April 2017. Today, AU stands tall as the largest small finance bank (in terms of total assets) and a listed entity with 25 years’ legacy of being a retail focused and customer-centric institution.

“We are a highly retail oriented bank as that is the segment that we have worked with all these years. We have a deep understanding of their needs and aspirations, and we are used to customising our offerings accordingly. This is what makes us the retail bank for the common man,” he added.

Understanding the needs of NRI customers, AU Small Finance Bank provides them 24/7 access to their bank accounts and various other options through net and mobile banking.

“To enhance their banking experience, we align a dedicated relationship manager to each of our NRI customers who is just a call away, and send them a complimentary digital newsletter covering the latest happenings in the home country,” Agrawal added.