Khaleej Times

Expo 2020 to reach out with hybrid events

- Waheed Abbas

Dubai Expo 2020 will run on hybrid model, offering both physical as well as virtual experience to visitors in the UAE and around the world due to the outbreak of the pandemic.

Since the outbreak of the Covid-19 pandemic, the world has increasing­ly moved towards digital with major business events taking place virtually. Expo 2020 Dubai will also be offering both in-person and virtual experience­s to the visitors, hence making the event safer for the visitors during the pandemic.

“Since its inception, Expo 2020 Dubai has been committed to harnessing cutting-edge technology to provide visitors with an enriched experience, both onsite and wherever they may be

in the world,” said an Expo 2020 spokespers­on.

“Given the impact of the pandemic over the past year, we have been working hard to refine our virtual offering as a complement to the physical event. A Virtual Expo will act as sneak peek and reach audiences who are unable to attend due to distance or special circumstan­ces, widening the reach of Expo both digitally and physically,” the spokespers­on said in a statement to Khaleej Times.

The six-month upcoming exhibition will be the largest business event to be held since the outbreak of the Covid-19 pandemic last year. The Expo will run from October

1, 2021, to March 31, 2022, following a year’s delay.

“We are committed to ensuring that every visitor’s experience, whether digital or physical is special. We want to leverage tomorrow’s technology to excite and inspire, creating entirely new types of experience­s, a first for a World

Expo. We remain committed to bringing the world together and look forward to sharing more of our exciting plans for Expo 2020 Dubai in due course,” said the spokespers­on.

The six-month long mega event will also be visited by millions of people virtually.

“The Expo 2020 Dubai looks forward to welcoming millions of visitors from around the world, with millions also expected to attend the Virtual Expo.

“It was initially estimated that around 25 million people would physically visit the Expo. However, the estimate may change now that visitors now have the option of virtually attending the event,” said the statement.

Virtual Expo will act as sneak peek and reach audiences who are unable to attend due to distance or special circumstan­ces, widening the reach of the Expo.”

Expo spokespers­on

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