The Ki­mono Abaya

L’Officiel Middle East (English) - - Contents -

“Jeywn by Eriko Ya­manashi”, avail­able at Les Foulards bou­tique in Dubai Mall, is a an orig­i­nal col­lab­o­ra­tion and fuses the el­e­gance of the abaya with the ex­otic de­signs of the tra­di­tional Ja­panese at­tire that looks to the past for in­spi­ra­tion. The first col­lec­tion com­prises 15 ready-to-wear abayas and two cou­ture pieces for spe­cial oc­ca­sions. “There are sim­i­lar­i­ties be­tween an abaya and ki­mono, both have evolved to ad­just to the modern fash­ion­able trends, yet have re­tained their tra­di­tional lin­eage and class that dis­tin­guishes them,” says Ms Ya­manashi of the de­signs. “Fus­ing them into one was no easy chal­lenge, par­tic­u­larly as we wanted to re­tain the in­di­vid­u­al­ity of both, but it was worth the ef­fort. The new look is el­e­gant, trendy, fash­ion­able, aes­thet­i­cally pleas­ing and, in short, be­spoke for a UAE woman, who takes her wardrobe very se­ri­ously.

Mrs Amani, Emi­rati en­tre­pre­neur, Founder and owner of Jeywn also com­ments: “We source top qual­ity fab­rics from around the world and when we were of­fered the op­por­tu­nity to col­lab­o­rate with a highly- rec­og­nized part­ner from Ja­pan, we im­me­di­ately de­cided to start work­ing with them to cre­ate some­thing unique and in­no­va­tive for the Gulf mar­ket. After over six months of prepa­ra­tion, we are re­ally proud to be able to launch Jeywn by Eriko and we are sure our cus­tomers will ap­pre­ci­ate the qual­ity and so­phis­ti­cated taste of this new brand”.

The abayas were show­cased at three fash­ion shows and the launch was in­au­gu­rated by Mr Hisashi Michigami, Con­sul Gen­eral of Ja­pan in UAE, which was at­tended by dig­ni­taries in­clud­ing Mr Masami Ando Man­ag­ing Direc­tor of JETRO (Ja­panese Ex­ter­nal Trade Or­ga­ni­za­tion), Mr Eiji Ougiya, Man­ag­ing Direc­tor of Tsuko­mato Cor­po­ra­tion as well as VIP guests from Ja­panese and the Emi­rati com­mu­nity.

Ja­panese artist, Eriko Ya­manashi cre­ates a unique line of abayas char­ac­ter­ized by their orig­i­nal use of Ja­panese Ki­mono fab­ric and in­no­va­tive de­signs.

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