Ab­so­lute pu­rity

L’Officiel Middle East (English) - - Contents - BY MONA SALEM

The camel­lia, the flower of both dandies and cour­te­sans, ap­pealed to Made­moi­selle’s taste for provo­ca­tion be­cause of its ref­er­ence as the for­bid­den flower which is both an­drog­y­nous and am­bigu­ous. By adopt­ing it, she af­firmed her sin­gu­lar­ity, trans­gress­ing all con­ven­tional codes of se­duc­tion. A sym­bolic rev­o­lu­tion which con­trib­uted to the eman­ci­pa­tion of women. With­out per­fume or thorns, the camel­lia also se­duced her with its sim­plic­ity. To a rose’s op­u­lence she pre­ferred the camel­lia’s pu­rity, its al­most geo­met­ric round­ness and its petals’ clas­si­cal or­der and per­fect sym­me­try. This del­i­cate flower, a sym­bol of pu­rity and longevity in Asia, be­came an el­e­ment of her style in 1913. It is the white camel­lia that be­came her em­blem. Ab­so­lute pu­rity and in­fi­nite fem­i­nin­ity. Fol­low­ing her taste of op­po­sites that in­vig­o­rated all her creations, she wore it like a jewel to strike a con­trast on a sweater or a lit­tle black dress. Decorative and en­dowed with mag­i­cal pow­ers in Asia, camel­lias are also found in the Chi­nese dec­o­ra­tions of the Coro­man­del screens which she had around her through­out her life­time. Found in ev­ery

Bou­ton de Camélia, a col­lec­tion which show­cases the em­blem of Chanel, the camel­lia, cap­tured in its most fig­u­ra­tive in­ter­pre­ta­tion to lend its lines to fas­ci­nat­ing jew­ellery pieces.

key, Made­moi­selle Chanel’s favourite flower re­mains in­ex­tri­ca­bly linked to the creations of the House. As surely as a sig­na­ture, the Camel­lia alone evokes the spirit of Chanel. Chanel cel­e­brates the magic of the em­blem so closely linked to Made­moi­selle’s per­son­al­ity with mag­i­cal jew­ellery and watches which re­flect the in­ex­haustible creative di­ver­sity in­spired by the Camel­lia. On brooches, rings, neck­laces, ear­rings, pen­dants or em­broi­dered on watch di­als by the Lesage work­shop, the Camel­lia opens the way to the fas­ci­nat­ing world of Chanel sym­bols.

Made­moi­selle Chanel’s favourite flower re­mains in­ex­tri­ca­bly linked to the creations of the House.

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