The camellia, the flower of both dandies and courtesans, appealed to Mademoiselle’s taste for provocation because of its reference as the forbidden flower which is both androgynous and ambiguous. By adopting it, she affirmed her singularity, transgressing all conventional codes of seduction. A symbolic revolution which contributed to the emancipation of women. Without perfume or thorns, the camellia also seduced her with its simplicity. To a rose’s opulence she preferred the camellia’s purity, its almost geometric roundness and its petals’ classical order and perfect symmetry. This delicate flower, a symbol of purity and longevity in Asia, became an element of her style in 1913. It is the white camellia that became her emblem. Absolute purity and infinite femininity. Following her taste of opposites that invigorated all her creations, she wore it like a jewel to strike a contrast on a sweater or a little black dress. Decorative and endowed with magical powers in Asia, camellias are also found in the Chinese decorations of the Coromandel screens which she had around her throughout her lifetime. Found in every
Bouton de Camélia, a collection which showcases the emblem of Chanel, the camellia, captured in its most figurative interpretation to lend its lines to fascinating jewellery pieces.
key, Mademoiselle Chanel’s favourite flower remains inextricably linked to the creations of the House. As surely as a signature, the Camellia alone evokes the spirit of Chanel. Chanel celebrates the magic of the emblem so closely linked to Mademoiselle’s personality with magical jewellery and watches which reflect the inexhaustible creative diversity inspired by the Camellia. On brooches, rings, necklaces, earrings, pendants or embroidered on watch dials by the Lesage workshop, the Camellia opens the way to the fascinating world of Chanel symbols.
Mademoiselle Chanel’s favourite flower remains inextricably linked to the creations of the House.