Eye on the future
Grand-daughter of the founder of Max Mara, Maria Giulia Prezioso Maramotti embodies the core values of the Italian house, carrying the legacy through the family’s third generation.
Born in Italy, in Parma, Maria Giulia Prezioso Maramotti grew up in Reggio Emilia, near the brand’s headquarters. After studying economics at Bocconi University in Milan, she goes to London where she works for an investment bank. Although she lives now in the United States, her favorite town remains Paris, where she lived two and a half years. “My first position at Max Mara was in Paris, where I managed the French boutique network.” She has been based in New York for almost six years now and is now the head of all the stores in Northern America: “We needed a family member in this position to best represent the spirit of the house across the Atlantic.” Her mission is to convey the needs and desires of clients to the Milan style office, build and develop new models in service, communication and digital. For this, she travels between Los Angeles, San Francisco, Chicago, Houston, Dallas, but also Canada, Mexico, Paris, London and Milan. “It’s a strong and complex experience. It was not easy at first to adapt to the American mentality, very different from that of the Europeans.” Her next trip? In November to Seoul for the exhibition “Coats!”, A retrospective from the 1950s to the present which will highlight the expertise of the house through its iconic pieces. On this occasion, a limited edition of a total look Max Mara will be created and put on sale.
Passionate about art, she frequently visits artists’ studios and exhibitions. Her most beautiful professional memory is linked to the reopening of the Whitney Museum in 2015, of which Max Mara was a partner. A sports lover, Maria Giulia practices yoga and boxing, as well as kitesurfing and sailing, a family tradition that she shares with her two uncles, whom she joins again during the summer vacation in Sardinia at the family house. .
Her mottoes, “Love is all that matters” and “Never give up”, sum up her determined character, not unlike that of her grandfather, Achilles, who created the house. “I would have loved working with him. I am truly grateful for the sense of the family he instilled in us and I am proud of the legacy and the opportunities he has given us.” Among her first fashion memories? The time of the first Max Mara fashion shows, when she was 5 years old, and playing games with her cousins around the fabrics. “I always knew that I would join the family business. It is without a doubt my mother, responsible for the creative part, who made me want to follow this direction.” Influenced in terms of style also by her grandmother, Maria Giulia is both perfectionist and coquette. “I care about lines, cuts and materials, and I’m obsessed with comfort and the perfect fit.” Maria Giulia does not shy away from the timeless silhouettes she compliment with original accessories. Combining passion, tradition and innovation, the Maramotti succession is assured.