Eye on the fu­ture

Grand-daugh­ter of the founder of Max Mara, Maria Gi­u­lia Prezioso Maramotti em­bod­ies the core val­ues of the Ital­ian house, car­ry­ing the legacy through the fam­ily’s third gen­er­a­tion.

L’Officiel Middle East (English) - - Contents - By Léa Trichter-pari­ente

Born in Italy, in Parma, Maria Gi­u­lia Prezioso Maramotti grew up in Reg­gio Emilia, near the brand’s head­quar­ters. Af­ter study­ing eco­nomics at Boc­coni Uni­ver­sity in Mi­lan, she goes to Lon­don where she works for an in­vest­ment bank. Al­though she lives now in the United States, her fa­vorite town re­mains Paris, where she lived two and a half years. “My first po­si­tion at Max Mara was in Paris, where I man­aged the French bou­tique net­work.” She has been based in New York for al­most six years now and is now the head of all the stores in North­ern Amer­ica: “We needed a fam­ily mem­ber in this po­si­tion to best rep­re­sent the spirit of the house across the At­lantic.” Her mis­sion is to con­vey the needs and de­sires of clients to the Mi­lan style of­fice, build and de­velop new mod­els in ser­vice, com­mu­ni­ca­tion and dig­i­tal. For this, she trav­els be­tween Los An­ge­les, San Fran­cisco, Chicago, Hous­ton, Dal­las, but also Canada, Mex­ico, Paris, Lon­don and Mi­lan. “It’s a strong and com­plex ex­pe­ri­ence. It was not easy at first to adapt to the Amer­i­can men­tal­ity, very dif­fer­ent from that of the Euro­peans.” Her next trip? In Novem­ber to Seoul for the ex­hi­bi­tion “Coats!”, A ret­ro­spec­tive from the 1950s to the present which will high­light the ex­per­tise of the house through its iconic pieces. On this oc­ca­sion, a lim­ited edi­tion of a to­tal look Max Mara will be cre­ated and put on sale.

Pas­sion­ate about art, she fre­quently vis­its artists’ stu­dios and ex­hi­bi­tions. Her most beau­ti­ful pro­fes­sional mem­ory is linked to the re­open­ing of the Whit­ney Mu­seum in 2015, of which Max Mara was a part­ner. A sports lover, Maria Gi­u­lia prac­tices yoga and box­ing, as well as kitesurf­ing and sail­ing, a fam­ily tra­di­tion that she shares with her two un­cles, whom she joins again dur­ing the sum­mer va­ca­tion in Sar­dinia at the fam­ily house. .

Her mot­toes, “Love is all that mat­ters” and “Never give up”, sum up her de­ter­mined char­ac­ter, not un­like that of her grand­fa­ther, Achilles, who cre­ated the house. “I would have loved work­ing with him. I am truly grate­ful for the sense of the fam­ily he in­stilled in us and I am proud of the legacy and the op­por­tu­ni­ties he has given us.” Among her first fash­ion mem­o­ries? The time of the first Max Mara fash­ion shows, when she was 5 years old, and play­ing games with her cousins around the fab­rics. “I al­ways knew that I would join the fam­ily busi­ness. It is with­out a doubt my mother, re­spon­si­ble for the cre­ative part, who made me want to fol­low this di­rec­tion.” In­flu­enced in terms of style also by her grand­mother, Maria Gi­u­lia is both per­fec­tion­ist and co­quette. “I care about lines, cuts and ma­te­ri­als, and I’m ob­sessed with com­fort and the per­fect fit.” Maria Gi­u­lia does not shy away from the time­less sil­hou­ettes she com­pli­ment with orig­i­nal ac­ces­sories. Com­bin­ing pas­sion, tra­di­tion and in­no­va­tion, the Maramotti suc­ces­sion is as­sured.

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