The ‘queen’ of exotic skin
How can a family business evolve from crocodile farming, to one of the most luxurious brands in the world? S’uvimol is the first luxury handbags brand that is completely made in Thailand and is taking the fashion world by storm!
Patcharapimol Youngprapakorn “Pat”, was always passionate about fashion and luxury, and having inherited a family business that provided for decades the best exotic skins to the biggest names in fashion, it was only natural for her to combine her flair for luxury with her business skills in order to launch in 2011 a luxury handbag brand based in Bangkok. Today, S’uvimol is growing steadily under the management of “Pat” and her three daughters: Javamond Pavarodom, Bhonbhisa Pavarodom and Sivanuj Pavarodom. Here’s an interview with a very distinguished woman.
How did you decide to follow in the footsteps of your father and establish your own crocodile-breeding farm in Thailand? What did you learn from working with him throughout the years?
I think breeding and raising crocodiles are not something typical that can be found in many families, we are not farming chicken or cows, we are farming crocodiles, and I was born in the family with this specialty, it is a must for me and my sibling to expand our father’s establishment into the next level. My father raised the best crocodile breeders in Thailand, so my siblings and I sent his creations to the best tanneries in the world and now my daughters and I are making the best Exotic Skin Bags for all ladies across the world. I have learned many great things from my father, but the most important ones are to be true to yourself, be true to what you love to do, to be true to your idea, to be true to your originality and do not copy from others, but create your own success.
When did you start S’uvimol, how was the concept born? And why did you choose to specialize in bags only?
I started S’uvimol in 2011, at that time we already have crocodile breeding farm for around 10 years already, I thought it was time we had to expand our business with our assets; the crocodile skins to the new industry besides being a supplier to big brands. And it was time for me to finally create new business inspired by my very own passion, which is my love