The ‘queen’ of ex­otic skin

How can a fam­ily busi­ness evolve from crocodile farm­ing, to one of the most lux­u­ri­ous brands in the world? S’uvimol is the first lux­ury hand­bags brand that is com­pletely made in Thai­land and is tak­ing the fash­ion world by storm!

L’Officiel Middle East (English) - - Contents - By Souha ab­bas

Patchara­pi­mol Young­pra­pakorn “Pat”, was al­ways pas­sion­ate about fash­ion and lux­ury, and hav­ing in­her­ited a fam­ily busi­ness that pro­vided for decades the best ex­otic skins to the biggest names in fash­ion, it was only nat­u­ral for her to com­bine her flair for lux­ury with her busi­ness skills in or­der to launch in 2011 a lux­ury hand­bag brand based in Bangkok. To­day, S’uvimol is grow­ing steadily un­der the man­age­ment of “Pat” and her three daugh­ters: Java­mond Pavar­o­dom, Bhonbhisa Pavar­o­dom and Si­vanuj Pavar­o­dom. Here’s an in­ter­view with a very dis­tin­guished woman.

How did you de­cide to fol­low in the foot­steps of your fa­ther and es­tab­lish your own crocodile-breed­ing farm in Thai­land? What did you learn from work­ing with him through­out the years?

I think breed­ing and rais­ing croc­o­diles are not some­thing typ­i­cal that can be found in many fam­i­lies, we are not farm­ing chicken or cows, we are farm­ing croc­o­diles, and I was born in the fam­ily with this spe­cialty, it is a must for me and my sib­ling to ex­pand our fa­ther’s es­tab­lish­ment into the next level. My fa­ther raised the best crocodile breed­ers in Thai­land, so my sib­lings and I sent his cre­ations to the best tan­ner­ies in the world and now my daugh­ters and I are mak­ing the best Ex­otic Skin Bags for all ladies across the world. I have learned many great things from my fa­ther, but the most im­por­tant ones are to be true to your­self, be true to what you love to do, to be true to your idea, to be true to your orig­i­nal­ity and do not copy from oth­ers, but cre­ate your own suc­cess.

When did you start S’uvimol, how was the con­cept born? And why did you choose to spe­cial­ize in bags only?

I started S’uvimol in 2011, at that time we al­ready have crocodile breed­ing farm for around 10 years al­ready, I thought it was time we had to ex­pand our busi­ness with our as­sets; the crocodile skins to the new in­dus­try be­sides be­ing a sup­plier to big brands. And it was time for me to fi­nally cre­ate new busi­ness in­spired by my very own pas­sion, which is my love

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