UP­DATE

QUIQUP, THE UKBASED LAST MILE OP­ER­A­TOR THAT RE­CENTLY ES­TAB­LISHED OP­ER­A­TIONS IN DUBAI, SAYS THAT THE UAE LO­GIS­TICS SEC­TOR NEEDS TO EM­BRACE CROWD-SOURC­ING TO MAKE ËNAL MILE FULËLMENT WORK.

Logistics Middle East - - FRONT PAGE -

“Last-mile de­liv­ery in the re­gion is grow­ing at a re­mark­able pace, which makes so­lu­tions like ours ever more rel­e­vant. Con­sumers in the re­gion are in­creas­ingly tech savvy and, like their Western coun­ter­parts, have now come to ex­pect more out of their last-mile de­liv­er­ies,” says Dani El Zein, gen­eral man­ager of Quiqup Mid­dle East.

Quiqup caters to re­tail­ers of all sizes and across all in­dus­tries, of­fer­ing busi­nesses same­hour and same-day de­liv­er­ies that they can pass on to their cus­tomers. The courier, like fetchr, is a tech-heavy com­pany that is util­is­ing dis­rup­tive mod­els such as crowd-sourc­ing and geopin­ning to make last mile op­er­a­tions faster and cheaper.

“De­spite the fact that Quiqup is not in fact a pure-tech player, since we do run an on-the­ground fleet, live sup­port team, and op­er­a­tions - we are in­deed a tech lo­gis­tics com­pany, bring­ing the ef­fi­cien­cies and con­ve­nience that so­lu­tions like ours can add to the last-mile ex­pe­ri­ence,” says El Zein.

Quiqup uses ar­ti­fi­cial in­tel­li­gence and ma­chine learn­ing to make de­ci­sions and pro­vide ef­fi­cien­cies that are im­pos­si­ble for a hu­man to make at scale. These ca­pa­bil­i­ties power its de­cen­tralised fleet that is spread out across the city, in or­der to ful­fil or­ders within a few hours, or at the cus­tomers’ con­ve­nience (time slot same-day de­liv­er­ies).

How­ever, El Zein says that in or­der to truly re­duce the cost of last mile op­er­a­tions, crowd­sourc­ing needs to be­come pos­si­ble in the UAE mar­ket.

“Un­like our op­er­a­tion in Lon­don, where all our rid­ers and driv­ers are part of the shared econ­omy, crowd­sourced as in­de­pen­dent con­trac­tors to the busi­ness, our re­gion does not ac­com­mo­date free­lance con­trac­tors and part-timers,” he says.

“As such, we can­not lever­age our lo­cal com­mu­nity to ful­fill last mile or­ders. In­stead, we have to em­ploy all our driv­ers full-time, hence in­creas­ing our over­head,” El Zein adds.

Quiqup uses ar­til­cial in­tel­li­gence and ma­chine learn­ing to make de­ci­sions and pro­vide efl­cien­cies that are im­pos­si­ble for a hu­man to make at scale.

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