FEA­TURE

There are many rea­sons you should be pre­par­ing your en­try for the lo­gis­tics in­dus­try’s big­gest awards event, here are just lve…

Logistics Middle East - - FRONT PAGE -

With the Lo­gis­tics Mid­dle East Awards due to be held in April, you may be think­ing that you can start pre­par­ing your nom­i­na­tion later, that there’s no real beneËt, or that the com­pe­ti­tion is just too great, to bother nom­i­nat­ing in the Lo­gis­tics Mid­dle East Awards.

How­ever, you should con­sider the fol­low­ing five rea­sons to nom­i­nate, while also keep­ing in mind that the ear­lier you pre­pare your nom­i­na­tion, the bet­ter your chances of win­ning. The Lo­gis­tics Mid­dle East Awards 2019 will be held this April at Grosvenor House, Dubai.

The Lo­gis­tics Mid­dle East Awards pro­vide you and your team with a range of ben­e­fits, in­clud­ing im­proved brand aware­ness and greater scope for PR op­por­tu­ni­ties (fi­nal­ists are gen­er­ally covered in the mag­a­zine) to name but a few.

If you have a proven suc­cess or an in­no­va­tion you and your team are proud of, it makes sense to let the in­dus­try know and po­si­tion your com­pany as an in­dus­try leader.

1 AT­TRACT NEW BUSI­NESS

Win­ners are guar­an­teed cov­er­age in the mag­a­zine and on­line, and while the ben­e­fits of this ad­di­tional PR are self-ev­i­dent, the recog­ni­tion your com­pany re­ceives as a leader in its field will el­e­vate your above the com­pe­ti­tion in the minds of po­ten­tial clients.

2 DEMON­STRATE IN­DUS­TRY LEAD­ER­SHIP

Win­ning an award in the lo­gis­tics in­dus­try’s largest event of its kind gives you some­thing to an­nounce, and also demon­strates your ex­per­tise in the field. By win­ning an award, you’re show­ing that the work you’re do­ing is of ex­cep­tional qual­ity.

3 NET­WORK­ING

By at­tend­ing the Lo­gis­tics Mid­dle East Awards you’ll be rub­bing shoul­ders with top ex­ec­u­tives and de­ci­sion mak­ers in the in­dus­try, and if you have nom­i­nated in a given cat­e­gory it cre­ates a talk­ing point and an op­por­tu­nity to lever­age your lead­er­ship in your field.

4 MO­TI­VATE EM­PLOY­EES

Every lo­gis­tics ex­ec­u­tives this mag­a­zine has ever in­ter­viewed has pointed out that the peo­ple at the or­gan­i­sa­tion are what makes it great and by nom­i­na­tion in the awards you cre­ate some­thing that your em­ploy­ees can rally around and shows you ap­pre­ci­ate their ef­fort.

5 AN­A­LYSE YOUR WORK

Put­ting to­gether an en­try gives you the op­por­tu­nity to take a step back and an­a­lyse the work you’ve done and the pro­cesses you have in place. Even if you don’t win, you’ll be able to judge your en­try against the value that the judges saw in the win­ning en­try. This can lead to im­prove­ments, and im­prove­ments equal re­sults.

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