Car­refour launches the world’s lrst sail-thru su­per­mar­ket in Dubai

Logistics Middle East - - UPDATE -

Car­refour UAE has gone oë shore with its lat­est prod­uct in­no­va­tion, the world’s first sail-thru su­per­mar­ket, which was un­veiled to­day at Dubai Ma­rina by Hani Weiss, CEO of Ma­jid Al Fut­taim Re­tail.

Car­refour Bites and More by the Shore will be op­er­a­tional six days a week, from 10am to 6pm (sub­ject to weather con­di­tions) and will be ca­pa­ble of serv­ing su­pery­acht ten­ders, jet skiers and even beach go­ers.

The float­ing su­per­mar­ket is ex­pected to see the great­est de­mand from its or­der-forde­liv­ery model, with yachts, sun bathers, jet skiers and any other peo­ple on the shore able to call the su­per mar­ket (056 400 3659) and have their or­der de­liv­ered via a sk­iff that is towed be­hind the float­ing mini mart.

There is also an Aqua Pod app that cus­tomers can down­load to or­der on­line.

The cus­tom-built Aqua Pod will be able to serve yachts, jet skiers and beach goes at Kite Beach, Jumeirah Pub­lic Beach and Al Su­fouh Beach within a 45-minute de­liv­ery win­dow.

“Car­refour Bites and More by the Shore is a world-first for Car­refour and our in­dus­try,” said Hani Weiss, CEO, Ma­jid Al Fut­taim Re­tail. “More than ever, a suc­cess­ful busi­ness de­pends on con­tin­u­ally rein­vent­ing it­self to stay ahead of cus­tomer needs and ex­pec­ta­tions.”

In an in­ter­view with Lo­gis­tics Mid­dle East, he added that the float­ing su­per­mar­ket’s back-end lo­gis­tics would work very much like that of a land-based store.

“At night the Aqua Pod is along­side in the ma­rina, and de­liv­er­ies for re­plen­ish­ment of stock will be made in the early morn­ing as with any of our other stores,” he said. A key dif­fer­ence, how­ever, will be that Car­refour’s Sun­set Mall branch in Jumeirah 1 will act as the hub, rather than its Dis­tri­bu­tion Cen­tre in Dubai South.

“There are more than 300 prod­ucts on-board,” added Weiss. “Th­ese in­clude hot and cold snacks, ice cream, fresh food and bev­er­ages, and se­lect non-food items such as sun­screen and over-the-counter phar­ma­ceu­ti­cals.”

The cus­tom-built Aqua Pod will be able to serve yachts, jet skiers and beach goes at Kite Beach, Jumeirah Pub­lic Beach and Al Su­fouh Beach.

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