THERE ARE FOUR RE-USE MODELS IN TERMS OF PACKAGING
• REFILL AT HOME. Users have a reusable container, and the company delivers rellls to users through a subscription service.
• REFILL ON THE GO. Users have a reusable container they relll at a dispensing location.
• RETURN FROM HOME. Reusable packaging is delivered to and picked up from users through a service.
• RETURN ON THE GO. Users return reusable packaging to a drop-off/ deposit location. Each of these models has their own challenges, specilcally in terms of traceability and motivating customers to buy in to the zero-waste culture. Though many countries operate reverse vending solutions giving money back on bottles, this is a process the UK left behind many years ago. Perhaps it is time to resurrect this.