EDITOR’S COL­UMN

Logistics Middle East - - ADVERTORIA­L - NIKHIL PEREIRA ACT­ING EDITOR NIKHIL.PEREIRA@ITP.COM

The over­ar­ch­ing theme of Lo­gis­tics Mid­dle East’s Ju­lyAu­gust is­sue, un­in­ten­tion­ally of course, has sur­rounded dig­i­tal trans­for­ma­tion, ro­bot­ics, ar­ti­fi­cial in­tel­li­gence and in­creased use of ma­chin­ery. Not just lo­gis­tics ser­vice providers and sup­ply chain com­pa­nies but we have seen an in­creased num­ber of sup­pli­ers in the mar­ket re­ceiv­ing en­quiries for so­lu­tions to re­pur­pose ware­houses. Lo­gis­tics is an as­set-heavy in­dus­try with in­vest­ments in real-es­tate and fleet sys­tems gen­er­ally putting a strain on P&L state­ments. In the wake of the global pan­demic LSPs have been forced to think about their growth strat­egy. In Lo­gis­tics, growth is of­ten as­so­ci­ated with the amount of as­sets on a com­pany’s books. Get­ting into new sec­tors or in­dus­tries in­volves leas­ing / buy­ing ware­house space. But in the cur­rent cli­mate can LSPs and com­pa­nies in the sup­ply chain af­ford to in­vest into great big spa­ces? In my opin­ion (and I’m a fly on the wall) we are about to wit­ness an era of syn­er­gies be­tween LSPs and real-es­tate agents. One where multi-pur­pose ware­houses will be­come trendy. This will de­tach, to an ex­tent, the pres­sure for LSPs to bear the bur­den of buy­ing / leas­ing in the short- to medium-term. In other news I wanted to share my seam­less ex­pe­ri­ence with Emi­rates Post this June. I needed to send a small pack­age to In­dia and found my­self down to just two ser­vice providers who were able to do so — Emi­rates Post and DHL. I de­cided to go with Emi­rates Post since I had dealt with them in the past for a sim­i­lar sort of ship­ment. Lit­tle did I know that it was about seven years ago, a lot has changed dur­ing those years since I first used Emi­rates Post’s ser­vice. I’m happy to re­port that the one-on-one per­sonal ser­vice and smil­ing faces be­hind the counter con­tinue to this day. To tie both ends of the anec­dotes to­gether we sim­ply can­not func­tion with­out hu­mans in the lo­gis­tics sec­tor. Sure, au­to­ma­tion plays a huge role in scal­ing our in­dus­try to new heights. But as long as you are serv­ing a cus­tomer, the phys­i­cal in­ter­ac­tion is of para­mount im­por­tance and an ir­re­place­able es­sen­tial.

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