EITHAD CARGO FEATURE | cal administrative tasks face a real challenge. It is obviously very difficult to scan and print paper air waybills, physically carry them to the warehouses, or place them in pouches in this environment that mandates social distancing. At Etihad Cargo, having embarked in our digitalisation journey 24 months ago, we were able to seamlessly shift into mobile teams that can work from home for their safety while ensuring the utmost safety procedures and technologies are in place for our frontline heroes working on ground, ramp and warehouses, in addition to our loadmasters and pilots. Our digital capabilities supported our own operations and clients’ minimising the need for paper airway bills and physical transactions having achieved 75 per cent mark for Electronic Air Waybill penetration in the past quarter - up from 16 per cent during the same period last year. In addition, our investment in the Cargo Control Centre effectively supported our customers’ needs every step of the journey as it continues to be the neve centre of our operations. How important is it that air cargo operators invest in digitalisation post-pandemic? Haleema Al Hosani, senior manager global accounts and loyalty at Etihad Cargo Investing in a long-term digital strategy is more important than ever to streamline procedures, accommodate customers with smooth online processes and generally weather the storm of the pandemic. Covid-19 has allowed us to truly leverage the online functionalities we began developing 24 months ago when Etihad Cargo begun its digital transformation journey. Customers are responding very well to our enhanced online booking features on etihadcargo.com and our partner portals, and to seamless access to track and trace with in-built messaging functionality on our mobile platform which resulted in increased efficiency. 17 LOGISTICS MIDDLE EAST | JULY-AUGUST 2020 www.logisticsmiddleeast.com
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