COVER STORY STRATEGIC PARTNERSHIPS LIKE THESE (BETWEEN SDSAE AND PREMIER LOGISTICS) REPRESENTS THE CHANGING NATURE OF THE MIDDLE EAST’S LOGISTICS INDUSTRY THAT’S MOVING TOWARDS A MORE INNOVATIVE AND SUSTAINABLE ERA, ONE THAT WILL BRING ABOUT MAJOR CHANGE IN HOW WE DISTRIBUTE PRODUCTS.” “Personally, I feel there is plenty of talk about innovation within the logistics and fulfilment sector in the region — from drones and robots to electric trucks and e-bikes. Unfortunately, most of these will still take some time to be accepted, as they are not yet cost-effective and capacity-expanding. The problem, at least in the short term, is not with the way we move parcels, it’s about where we move them to. By delivering thousands of parcels to thousands of individuals’ doors. Last-mile fulfilment drivers spend far more time on the road and have a much lower successful delivery rate as compared to delivering those same parcels to a handful of PUDO locations, which are guaranteed to be open for business and able to accept deliveries,” he adds. A solution such as this will address the problem of “failed deliveries”. Parcelly UAE, as it will be known when launched on our shores, will provide online shoppers with full control over where and when to collect and return their parcels. The service has won several awards for its level of innovation. “The benefits are plenty-fold,” Khushalani adds. “Parcelly UAE will help to reduce the number of driver destinations and delivery attempts by consolidating in- and out-bound parcel volumes, whilst driving air quality improvements and reducing white van traffic congestion. We are helping reduce net carbon and contribute to environmental sustainability as well.” Looking towards the future, Premier is expanding its local warehousing capacity within mainland Dubai, having already entered strategic partnerships in Al Quoz, Ras Al Khor and Dubai Investment Park; chemical logistics partnerships within the free-zone; open-yard space for its project logistics division; and increasing current business by offering its clients improved end-to-end visibility of their inventory through Premier’s cloudbased logistics management portal. For this Dubai-based logistics start-up, the future is bright and prosperous. 25 LOGISTICS MIDDLE EAST | JULY 2020 www.logisticsmiddleeast.com
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