FORD CAPTURES HEALTHY MIDDLE EAST MARKET SHARE IN 2017
Ford’s commercial vehicles team made a significant contribution to the group business in 2017, by developing unique fleet solutions and securing key tenders in Saudi Arabia and the UAE.
The globally best-selling Ford Transit made major inroads into a range of commercial applications last year, one of which is the Dubai Corporation for Ambulance Services (DCAS) new “ambulance of the future”, on show as part of the stand at the Arab Health Exhibition and Congress in Dubai.
Theirry Sabbagh, managing director for Ford Middle East, said: “Our focus on the business remained lasersharp. We worked with our dealers to provide them the tools to help them succeed whether on the product mix, the value for money equation, or even the sales and after sales experience. We finished the year on a strong note, giving us an excellent base to start from for 2018.”
Sabbagh is confident that the industry will stabilise and grow in 2018, and he says Ford and its distributor network are ready. In 2017, Ford dealers continued to invest in a stronger distribution network with new sales and service points opening in the region. The company also appointed a new distributor for both Ford and Lincoln brands in Kuwait, Alghanim Auto, and recently assigned the Iraqi territory to its new distributor, Al Kasid Group.
One area that Ford claim to be relentlessly working with its dealer partners is customer satisfaction. According to Ford’s own customer satisfaction survey, more and more customers are satisfied with the level of sales and after-sales services they are receiving from Ford dealers.
Sabbagh added: “This is a great success story that we should all be proud of and we commend both our dedicated teams and our dealer partners as they demonstrate their true commitment to the business. As we continue to offer our latest product range, from our various dealership outlets, customer satisfaction is critical to our continued and sustained success.”