Advertisements as a Modern Art
Art can be termed as an expression of creativity and imagination, while advertisements are a way to communicate your business to others. An advertisement can be seen as the reflection of the character's alpha product that is aimed to be promoted.
Advertising has evolved by transforming itself and merging with different artistic trends to give rise to a new era. Nowadays graphic design is more than a simple profession. Today a graphic designer does more than simply scanning and creating digital images. A graphic designer is a true creator of trends, a complete artist who has invented new art forms and expressions.
Digital art can be found all around us from the posters we see online to the flyers at the mall and the billboards on the streets. The amount of creativity and effort required to make an advertisement is almost equal to that of any art form. No matter the type of advertisement, it needs enough brainstorming and effort to create something eye-catching for the audience. Hence, how advertisements are constructed is not any different from the process involved in creating any other form of art.
Undoubtedly, the final product of art and an advertisement may immensely be different from one another but there is certainly a point where they both meet and that is the creativity that brings the final product together. Creativity is the key aspect of artworks and advertisements.
Just as an artwork aims to connect with multiple people through the story it conveys, advertisements also have the same goal of conveying their message to an audience. At the core, it is a form of expression of a concept. Not every advertisement aims to have a deep emotional connection with the audience. Most advertisements are a heavy blend of entertainment and propaganda. These advertisements aim to entertain and grab the attention of the consumer meanwhile drawing them towards the product. An advertisement is the dominating form of art today which is used to secure as much business as possible. When people start incorporating the advertisements into their own lives, you know it is more than just an ad, it has now become an art.