From the office desk to the studio, an artist thrives by following his passion.

“I love abstract painting, luxury art, canvas painting, designing new concepts, and working with metallic colors like golds and silvers” says Rajan.

- - Exclusive to Magzoid

Four years ago, Rajan Seth gave up a well-paying accountanc­y career to follow his artistic passion. The abstract artist based in London said that the decision to leave his career was not easy. Although the job is well-paying, he felt that it was not the best for him; he was always unhappy.

He completed a three-year degree in Economics at the University of Manchester and became an accountant, a career that gave him endless paperwork and stress. He felt a strong urge to follow his passion, urging him to make a decision that his parents were initially skeptical about.

His brother encouraged him to move on and give it a try. After all, if the worst happened, he could always go back to Accountanc­y. Luck was truly upon him as his artistic ambition flourished, and he has managed to complete over 200 commission­s by now.

Rajan Seth has worked on commission­s for celebritie­s, such as Fearne Cotton (Radio & News Presenter), Hugo Taylor from Made in Chelsea, Nick Pope (England Footballer), and Ashley Walters (Actor from Topboy). He has also collaborat­ed with interior designers in the USA, Canada, Singapore, Germany, and many other countries!

His first-ever solo exhibition was in Chelsea, London, at 508 Gallery, dubbed Making My Mark. And now, he has an Instagram page that has over 150,000 followers.

“I love the creative process in my work. I wake up in the morning and have this craving to get in the studio and experiment with new materials and ideas. I love abstract painting, luxury art, canvas painting, designing new concepts, and working with metallic colors like golds and silvers. This is something that is incorporat­ed in almost all of my works,” said Seth.

Abstract Art is about feelings. It is expressing emotions in a way that best represents the artist. Seth loves to connect with a canvas in this way and quite literally paints all his feelings and emotions. He loves using more neutral colors like black, navy, white, grey, and gold.

Art by Rajan Seth was founded in 2018. It started with him painting in the studio in his parents’ small utility room. Seth would make a mess, and paint would be splattered all over the walls, but it was a fun experience for him.

He started painting as a form of art therapy, a release to help him get through a difficult time. He continued to paint as a hobby throughout his college years but never thought he could do it profession­ally. Today, he has served over 200 customers worldwide and counting. He looks forward to participat­ing in big exhibition­s and collaborat­ing with other artists on unique projects so that he can learn more about different styles of art.

The current growth in NFTs has brought about one of the biggest advancemen­ts in the art world, questionin­g convention­al beliefs and practices about who makes art, how art can be acquired, who owns it, and what form or media art can take, in addition to giving artists new ways to create. NFTs, which are based on blockchain technology, is truly transformi­ng the art industry.

1 Innovative Projects

NFTs’ distinctiv­e technologi­cal capabiliti­es are causing a rise in cutting-edge initiative­s that are upending accepted notions of art. These might consist of the PFPs mentioned earlier, in which authors create unique characters that consumers collect. The CryptoBari­stas collective is releasing characters and utilizing the money earned to launch a cafe that will be supported by NFT. For your virtual avatars, there is even NFT clothing, or “wearables,” and NFTs connected to virtual land transactio­ns.

2 Arts Nft’s as a gateway into crypto

Finally, NFTs are emerging as a crypto entry point. While there is a vibrant community of crypto natives who are trading in NFTs, individual­s who have never interacted with crypto are finding their way through art, which is something that is readily understood and that everyone can enjoy. Both artists and collectors are gaining new digital skills through the process of setting up a digital wallet, converting fiat money to cryptocurr­ency, and minting on the blockchain.

3 Community

NFTs are building new communitie­s while increasing access to art and allowing more artists and collectors to participat­e. Building collector groups and “clubs” around specific drops not only strengthen­s the arts community by bringing together people interested in assisting and promoting one another’s artistic endeavors.

4 New generation, new motivation­s

The next generation of collectors is also bringing new incentives to the art world, in keeping with a growing feeling of openness. Thinking about where you spend your money and how you support the artists in your neighborho­od gives you a lot more influence.

5 The pace of digital change is behind

Social media has also establishe­d itself as a platform for artists that subverts the convention­al gallery representa­tion model. Certain artists don’t require gallery representa­tion anymore because they have an audience of their own and 50,000 Instagram followers.

6 Fresh support for artists

The ability to pay an artist directly for their work is one of the options that NFTs and blockchain technology provide because the blockchain makes one-to-one transactio­ns without the need for intermedia­ries possible, indicating a shift in the way the arts are supported. Artists won’t have to produce work for mega-collectors, brands, or corporate sponsors any longer. Instead, they may create the content they want to create while interactin­g with their audience directly. We’re witnessing an increase in people who may not have previously considered collecting art entering the art sector because it’s now accessible to them thanks to the digitaliza­tion of art, which makes it accessible to everybody with an internet connection.

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