TROX MID­DLE EAST LAUNCHES MAN­U­FAC­TUR­ING FA­CIL­ITY IN EGYPT

With the es­tab­lish­ment of a lo­cal pro­duc­tion in Mid­dle East, Trox recog­nises the im­por­tance of the MENA re­gion, the com­pany stated

MEP Middle East - - THE BIG 5 REVIEW -

Trox Mid­dle East has launched a man­u­fac­tur­ing fa­cil­ity in Egypt. With the es­tab­lish­ment of a lo­cal pro­duc­tion in Mid­dle East, Trox recog­nises the im­por­tance of the MENA re­gion, the com­pany stated. Talk­ing to MEP Mid­dle East at The Big 5 show in Dubai, Matthias Kasprow­icz, man­ag­ing di­rec­tor, Trox Mid­dle East, said: “We have a prelaunch of our Mid­dle East man­u­fac­tur­ing unit in Egypt. The fac­tory starts op­er­a­tion on 1st De­cem­ber and the big open­ing will be in Jan­uary 2019.”

He added: “By es­tab­lish­ing a fac­tory in Egypt, we ac­knowl­edge that the Mid­dle East is a very im­por­tant mar­ket for us and we found the need to adapt the prod­ucts to the lo­cal re­quire­ments. Egypt is a mar­ket which is grow­ing. Also, coun­tries like the UAE will never stop [grow­ing]. UAE will al­ways be one of the top mar­kets. The fu­ture is bright even though it might be dif­fi­cult for some pock­ets or sec­tors.”

About the Big 5, Kasprow­icz said the show was “well at­tended and the qual­ity of vis­i­tors is sat­is­fy­ing”. He said: “Peo­ple are in­ter­ested in see­ing the full port­fo­lio of Trox. Prod­ucts that they have not seen be­fore. Peo­ple are keen to know about the prod­ucts we have for the Mid­dle East re­gion. We have fan coil units and air han­dling units made in Egypt.”

One of the prod­ucts Trox show­cased at the event was its flag­ship prod­uct X-Cube. He said: “This air han­dling unit from Ger­many is a very high qual­ity prod­uct. We have sold a cou­ple of 100 units sold in the Mid­dle East. At the mo­ment, we are in­stalling th­ese in very crit­i­cal projects such as health care, lab­o­ra­to­ries, etc. Also, the XCube is ex­plo­sion proof cer­ti­fied. So it is also suit­able in the oil and gas sec­tor.”

On the mat­ter of In­door Air Qual­ity (IAQ), Kasprow­icz said that there was a lack of aware­ness in the re­gion. He said: “There is lack of aware­ness and ap­pre­ci­a­tion for in­door air qual­ity. Peo­ple don’t know yet how im­por­tant air is. It has a big ef­fect on the well-be­ing and health, mood, and pro­duc­tiv­ity of an in­di­vid­ual. Also, eco­nom­i­cally, if you can see how many sick days you could avoid with a well-en­gi­neered air con­di­tion­ing sys­tem, then that will have a big im­pact over­all on the coun­try’s econ­omy. Peo­ple who live here have to be aware of how im­por­tant air is, through­out the en­gi­neer­ing com­mu­nity from con­sul­tants, con­trac­tors, man­u­fac­tur­ers, and also top down from the gov­ern­ment. We have seen a lot of ini­tia­tives from the gov­ern­ment too, but it can never be enough.

“All our prof­its are go­ing into re­search and de­vel­op­ment. We have dif­fer­ent ini­tia­tives for in­door air qual­ity in re­search and de­vel­op­ment. What we see in the Mid­dle East is that it quite a dif­fi­cult and dusty en­vi­ron­ment. All th­ese must be taken into con­sid­er­a­tion to have good in­door air qual­ity.”

There is lack of aware­ness and ap­pre­ci­a­tion for in­door air qual­ity.″

Matthias Kasprow­icz, man­ag­ing di­rec­tor, Trox Mid­dle East.

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