PEDRAM RAD

Middle East Architect - - POWER LIST -

Co-founder of U+A, a large Dubai-based ar­chi­tec­ture firm that was short­listed in four cat­e­gories at MEA Awards 2018, Pedram Rad has worked along­side Martin Dufresne to grow the in-house team to 139 mem­bers. With 65 qual­i­fied ar­chi­tects – an above-av­er­age per­cent­age – it would seem that Rad is suc­cess­fully lead­ing an in­creas­ingly in­flu­en­tial firm. This year, the ar­chi­tects at U+A saw the com­ple­tion of a range of projects, in­clud­ing Deyaar Mil­len­nium Ho­tel, Swiss In­ter­na­tional School (phase three), Emaar South (phase one) and Rose­bay Res­i­den­tial De­vel­op­ment. 2019 will see even more res­i­den­tial, hos­pi­tal­ity and mixed-use projects, such as four Emaar res­i­den­tial de­vel­op­ments, Deyaar Mid­town De­vel­op­ment, Deyaar Mil­le­nium Ho­tel, Da­mac Ven­tura, Mar­riot Ho­tel and many more. Most re­cently, as well, U+A has es­tab­lished a re­search and de­vel­op­ment sec­tor un­der “U+A Univer­sity”, which trains and as­sists team mem­bers, al­low­ing them to grow within the com­pany struc­ture. It also keeps staff up­dated with de­sign tech­nol­ogy, of­fer­ing BIM train­ing, lead­er­ship train­ing, and FIDIC con­tract ad­min­is­tra­tion. 2018 also saw U+A’s ex­pan­sion west­ward, with a new of­fice open­ing in the UK. Ac­cord­ing to Rad, the com­pany’s most im­por­tant cor­po­rate so­cial re­spon­si­bil­i­ties in­clude bring­ing na­tional and cul­tural ap­proaches to busi­ness, and con­tribut­ing to sus­tain­able de­vel­op­ment, in­clud­ing the health and wel­fare of end-users.

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