SALES DIRECTOR FOR MIDDLE EAST AND TURKEY, SONICWALL
Five Minutes with Shahnawaz Sheikh, sales director for Middle East and Turkey, Sonicwall
1 What is your current role in the ICT industry in the Middle East and what are your responsibilities?
As the regional head for Sonicwall business in the Middle East and Turkey, I am responsible for developing, building and retaining channel partners with Sonicwall for a healthy and longstanding partnership that delivers profitability and growth. I am also responsible for creating business opportunities by engaging with end-customers and driving a continuous behaviour of sales stages that involves lead generation to lead nurturing, management and closure. 2
What is the best thing about your job?
The best thing about my job is that I am in the security industry, which is important for every business, be a small, medium or large. Everybody needs to be secured to keep their businesses running smoothly. I enjoy educating customers/ partners and transferring knowledge on best practices regarding IT security adoption. 3
How innovative do you think the network industry in the Middle East is and how can it improve?
Middle East organisations generally respond very positively to innovative technologies. Since knowledge, implementation, usage and upgrade of security solutions is a continuous process, the region requires constant evolution. 4 What are the upcoming trends or products in your sector? Today’s Sonicwall product and solutions offerings are much more comprehensive with not just Next- Gen Firewalls, Email Security and Security Mobile Access solutions, but also include Endpoint Security, Web Application Security, Wireless security enhancements and many virtual and cloud offerings. Other upcoming solutions are in the area of IOT security. 5
Does your company utilise virtualisation or cloud computing?
We have several solutions that are applicable for virtual environments and some of our solutions are available as cloud offerings. Our Next Gen Firewalls for Virtual Environments and Public cloud, Secure Mobile Access, Email Security and Central Management Solution are available as virtual appliances. 6
What are your outof-office hobbies? Reading, movies, poetry and creative writing; and spending time with my kids.