Network Middle East - - CONTENTS -

Five Min­utes with Osama Sh­wai­hat, manag­ing direc­tor UAE & Ara­bian Gulf, Or­ange Busi­ness Ser­vices

What is your cur­rent role in the ICT 1 in­dus­try in the Mid­dle East and what are your re­spon­si­bil­i­ties?

In ad­di­tion to my day-day man­age­ment role lead­ing the Ara­bian Gulf team, part of my re­spon­si­bil­ity is to set the over­all strate­gic di­rec­tion for my re­gion, de­vel­op­ing and ex­e­cut­ing short and long term busi­ness strate­gies to achieve the or­gan­i­sa­tion’s ob­jec­tives. This means work­ing closely with the re­gional sales team to im­ple­ment our sales plan, and drive new op­por­tu­ni­ties to win new busi­ness. We had a strong 2019 and so the aim now is to sus­tain and im­prove upon this solid per­for­mance, as part of our 2025 plans.

What is the best thing about your 2 job?

Or­ange is all about cus­tomers and sim­pli­fy­ing com­plex­ity. ‘Cus­tomer­first’ is in our DNA and I love the cus­tomer-fac­ing el­e­ment of my role. There are plenty of op­por­tu­ni­ties for this, as a ser­vice­cen­tric, ven­dor-ag­o­nis­tic com­pany de­liv­er­ing value added ser­vices. This face to face con­tact with cus­tomers gives us the op­por­tu­nity to de­velop trust and to build the long-last­ing busi­ness re­la­tion­ships that are es­sen­tial for suc­cess.

How in­no­va­tive do 3 you think the net­work in­dus­try in the Mid­dle East is and how can it im­prove?

The re­gion is un­der­go­ing rapid dig­i­tal trans­for­ma­tion and the net­work is also trans­form­ing. SDN is al­ready largely im­ple­mented in data cen­tres and in the cloud, lead­ing to faster in­no­va­tion in the re­gion and greater busi­ness agility thanks to vir­tu­al­i­sa­tion, au­to­ma­tion, and Devops ca­pa­bil­i­ties. SDN is also a strong en­abler for cloud-cloud con­nec­tiv­ity while global cus­tomers are adopt­ing a multi-cloud strat­egy and re­gion­al­is­ing their data to com­ply with reg­u­la­tory and GDPR con­straints, as well as optimise the avail­abil­ity and per­for­mance of their dig­i­tal ser­vices.

What are the up­com­ing trends or 4 prod­ucts in your sec­tor?

No­table shifts and trends in the sec­tor range from net­work trans­for­ma­tion and SDN to Cloud mi­gra­tion, growth in man­aged ser­vices, the need for more se­cu­rity ser­vices, and the in­creas­ing IOT use cases across ver­ti­cals, from smart ci­ties to health­care and T&L. In a con­text of dig­i­tal trans­for­ma­tion, SD-WAN de­liv­ers the prom­ise of ag­ile and se­cure con­nec­tiv­ity from end users to ap­pli­ca­tions.

What are your out-of5 of­fice hob­bies?

When I’m not im­mersed in my work, I en­joy the great out­doors and the op­por­tu­nity to con­nect with na­ture through horse rid­ing, hik­ing and div­ing. Clay tar­get shoot­ing helps my fo­cus and keeps my re­flexes sharp!

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