Franco In­v­ernizzi, se­nior busi­ness di­rec­tor, CNH In­dus­trial Con­struc­tion Equip­ment, MEA, points out the fac­tors driv­ing de­mand for Case equip­ment in the re­gion

PMV Middle East - - EARTHMOVERS -

Case Con­struc­tion Equip­ment ex­pects to see growth in the loader, dozer and grader mar­kets in the Mid­dle East dur­ing 2018, driven by an ac­cel­er­a­tion of in­vest­ment in in­fra­struc­ture and road build­ing all over the re­gion.

Franco In­v­ernizzi, se­nior busi­ness di­rec­tor, CNH In­dus­trial Con­struc­tion Equip­ment, Africa and Mid­dle East, points out the fac­tors driv­ing the sales of Case load­ers, dozers and graders in the Mid­dle East and how the com­pany’s prod­uct de­vel­op­ment ben­e­fits from its long tech­no­log­i­cal ex­per­tise.

“Pro­duc­tiv­ity is cru­cial, es­pe­cially in a de­mand­ing mar­ket like Mid­dle East. We keep this mind while de­vel­op­ing our prod­ucts. As an ex­am­ple, the Case 885B grader fea­tures two power curves, de­liv­er­ing high power at high speed. Case graders of­fer pro­duc­tiv­ity and pre­ci­sion, to­gether with all the tech­nol­ogy ex­per­tise of our com­pany, which boasts a long his­tory of build­ing su­pe­rior equip­ment for the road build­ing in­dus­try,” says In­v­ernizzi.

Case mo­tor graders fea­ture for­ward­mounted ar­tic­u­la­tion joints and rear-mounted cabs. This tech­ni­cal so­lu­tion of­fered by

Case dif­fer­en­ti­ates its prod­ucts from its com­peti­tors. As it al­lows op­er­a­tors to keep mov­ing in the di­rec­tion of travel, the op­er­a­tors are per­ma­nently aware of the ar­tic­u­la­tion an­gle, and it also im­proves the mold­board vis­i­bil­ity.

“The grader is prob­a­bly the most dif­fi­cult con­struc­tion ma­chine to op­er­ate. High pre­ci­sion fea­tures can make all the dif­fer­ence while op­er­at­ing mo­tor graders, and they are pro­vided on Case B-se­ries graders. The hy­draulic con­trol valve has been de­signed for grad­ing ap­pli­ca­tions, giv­ing op­er­a­tors more con­trol. Case, in part­ner­ship with Le­ica Geosys­tems, of­fers ma­chine con­trol so­lu­tions that in­clude up to 6 dif­fer­ent 2D and 3D sys­tems, which im­prove ma­chine per­for­mance and al­low au­to­ma­tion of ma­chine blade height and pro­vide high ac­cu­racy,” says In­v­ernizzi.

Ac­cord­ing to In­v­ernizzi, the biggest growth driver for these in­dus­tries will be op­er­a­tor spe­cial­i­sa­tion. “Graders and dozers re­quire high de­grees of op­er­a­tor spe­cial­i­sa­tion. We ex­pect see a break­through in the util­i­sa­tion of blade con­trol tech­nolo­gies through GPS and laser tech­nolo­gies,” he says.


This year also marks Case’s 60th an­niver­sary

of wheel loader man­u­fac­tur­ing. The cur­rent of­fer­ing of Case wheel load­ers evolved from the W9, the first Case in­te­grated four-wheel drive wheel loader in­tro­duced in 1958. The W10 and W12 four-wheel drive mod­els and the front-drive W5 loader soon fol­lowed.

The W se­ries grew through the 1960’s and 1970s, in­clud­ing the mam­moth 15-ton W26 articulated loader, in­tro­duced in 1968. It was the largest wheel loader of­fered at the time, boast­ing a 3-yard stan­dard bucket. The 4-yard W36 ar­rived in 1977. The W se­ries load­ers all fea­tured cabs mounted on the front half of the ma­chine.

With the in­tro­duc­tion of Model 621 in

1987, the en­tire CASE loader line grad­u­ated into the 21 Se­ries, a more rugged de­sign that fea­tured mod­ern rear-mounted cabs. The 21 Se­ries mod­els were de­vel­oped un­der a new stream­lined, cross-func­tional, con­cur­rent process that be­came the guide for the rest of the com­pany as it moved into the 21st cen­tury. Ma­jor in­no­va­tions in pro­duc­tiv­ity, ser­vice­abil­ity and op­er­a­tor com­fort con­tin­ued into the new cen­tury, and this prod­uct line rep­re­sented the first heavy earth­mov­ing equip­ment to de­ploy se­lec­tive cat­alytic re­duc­tion (SCR) emis­sions tech­nol­ogy with the F Se­ries. Sev­eral new mod­els were added to the 21 Se­ries, in­clud­ing a new line of com­pact wheel load­ers.

“Since the W9 wheel loader was launched, we've been pi­o­neer­ing and pro­gres­sively im­prov­ing our mod­els to meet the ev­ere­volv­ing cus­tomer chal­lenges. Gen­er­a­tions of in­no­va­tors have worked on our wheel loader projects. Their pas­sion, cre­ativ­ity and ded­i­ca­tion demon­strate most clearly the game-chang­ing na­ture of our com­pany,” says In­v­ernizzi.

“Cur­rently, Case wheel load­ers are recog­nised by their in­dus­try lead­ing at­tributes. Pay­load is the key met­ric that dic­tates the value of a wheel loader. Case wheel load­ers have per­fected the art of re­duc­ing dead­weight and op­ti­mis­ing pay­load and weight.

This trans­lates into out­stand­ing fuel ef­fi­ciency and re­duced cost of own­er­ship.

Our cus­tomers get the very high­est pay­loads from our F-se­ries range. The heavy duty de­sign of the pow­er­train is bul­let proof and this comes from the choices made on en­gine, trans­mis­sion and axle de­vel­op­ment. Our patented cool­ing sys­tem de­liv­ers max­i­mum cool­ing ef­fec­tive­ness through its cube de­sign. This tech­nol­ogy en­sures long-life for the pow­er­train and brakes,” he adds.

Graders and dozers re­quire high de­grees of op­er­a­tor spe­cial­i­sa­tion. We ex­pect to see a break­through in the util­i­sa­tion of blade con­trol tho­rugh GPS and laser tech­nolo­gies.” Franco In­v­ernizzi

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