Mid­dle East Crane Equip­ment Trad­ing opens $3 mil­lion Dubai banch

The of­fi­cial dis­trib­u­tor of Hi­tachi Con­struc­tion Ma­chin­ery and HSC Cranes in the UAE has opened a 10,000m2 fa­cil­ity in Dubai In­dus­trial Park

PMV Middle East - - FRONT PAGE -

Mid­dle East Crane Equip­ment Trad­ing (MECET), a mem­ber of Bel­gium­based Luy­ckx Group and the of­fi­cial dis­trib­u­tor of Hi­tachi Con­struc­tion Ma­chin­ery in the UAE and HSC Cranes in the Mid­dle

East is open­ing a new branch in Dubai. The 10,000m2 fa­cil­ity in Dubai In­dus­trial Park (also known as Dubai In­dus­trial City) has been com­pleted with an in­vest­ment of $3 mil­lion and in­cludes a yard, of­fice, ware­house and work­shop. It is MECET’S third yard and sec­ond of­fice in Dubai, and it will re­place the com­pany’s ware­house and of­fice in Dubai In­vest­ment Park.

The new fa­cil­ity will stock the com­plete range of ex­ca­va­tors, wheel load­ers and cranes from Hi­tachi Con­struc­tion Ma­chin­ery and HSC Cranes. It will also of­fer cus­tomised prod­ucts for spe­cial ap­pli­ca­tions through its Luy­ckx con­struc­tion and engi­neer­ing busi­ness. Around 60% of the to­tal area is used for stock­ing the ma­chines and parts. A 1200m2 ware­house for spare parts will stock over 3500 SKUS worth $2 mil­lion. The re­main­ing area in­cludes a 2500m2 work­shop and 500m2 of­fice. The work­shop will be used for equip­ment re­fur­bish­ment, en­gine over­haul, and gen­eral re­pair and main­te­nance work. It will also in­clude a sec­tion to re­pair hy­draulic mo­tors, pumps and cylin­ders. MECET has in­stalled the work­shop tools re­quired for these op­er­a­tions.

Ac­cord­ing to Wim Aernouts, di­rec­tor, Mid­dle East Crane Equip­ment Trad­ing, the new fa­cil­ity pro­vides the space and op­por­tu­ni­ties for MECET to ex­pand its af­ter-sales ser­vices, in­clud­ing ma­chine assem­bly, re­pair and main­te­nance.

“We have to an­tic­i­pate the needs of the mar­ket for the next decade. In ad­di­tion to prod­uct in­no­va­tion and af­ter-sales sup­port, our cus­tomers seek value-added ser­vices.

Brand vis­i­bil­ity is equally im­por­tant as we need to re­flect the scale and cus­tomer per­cep­tions of the brands that we rep­re­sent,” says Aernouts.

MECET main­tains a fleet of five ser­vice trucks and a team of trained pro­fes­sion­als equipped with the re­pair tools and at­tach­ments to han­dle any emer­gency sit­u­a­tion on job­sites any­where in the UAE.

“It’s not fea­si­ble for cus­tomers to have large ma­chines trans­ported to our work­shop for re­pairs un­less the ma­chines have se­ri­ous dam­age or re­quire an over­haul. There­fore, we aim to solve all ma­chine-re­lated prob­lems on the job­site. It also elim­i­nates trans­porta­tion costs for our cus­tomers,” says Aernouts.

Hav­ing sur­vived a tough 2018 in terms of sales, MECET ex­pects 2019 to bring in new busi­ness from the oil and gas in­dus­try which has sev­eral projects in the ten­der­ing stage.

“We work closely with dredg­ing com­pa­nies through Luy­ckx to de­sign and build long boom fronts for ex­ca­va­tors em­ployed for off­shore work. We ex­pect the sev­eral oil and gas projects in the pipe­line to cre­ate de­mand for cus­tom parts as well as HSC crawler cranes,” says Aernouts.

Aernouts an­nounces that 2019 will also see the launch of a wheeled ex­ca­va­tor and min­ing equip­ment.

“The de­mand for wheeled ex­ca­va­tors is in­creas­ing in the con­struc­tion in­dus­try as they pro­vide ease of trans­porta­tion of ma­te­rial on job­sites. We also see grow­ing de­mand for com­pact ex­ca­va­tors for road con­struc­tion and land­scap­ing,” says Aernouts.

With the ex­pan­sion of busi­ness as­sets, MECET is of­fer­ing ex­tended war­ranties, longterm main­te­nance con­tracts and ad­di­tional prod­uct train­ing in the new fa­cil­ity.

“We do not want to in­crease the prices of ma­chines; in­stead we want to ex­pand our ser­vice of­fer­ings. We pro­vide a stan­dard war­ranty of 1 year or 2000 hours with op­tion to ex­tend it up to 10,000 hours. With proper main­te­nance, the life of our ma­chines can be ex­tended in the range of 12–15,000 hours depend­ing on the ap­pli­ca­tion and util­i­sa­tion of the ma­chines. As new ma­chines are in­tro­duced, cus­tomers will re­quire train­ing on their op­er­a­tions and con­trol sys­tems. We or­gan­ise our own train­ing pro­grammes as well as joint pro­grammes with Hi­tachi and HSC,” says Aernouts.

MECET re­cently launched its ‘web­shop’ an on­line store for cus­tomers to or­der parts and pickup from the new branch. The ‘click and col­lect’ sys­tem is aimed at elim­i­nat­ing de­liv­ery costs, which en­ables MECET to of­fer cheaper prices on the web­shop.

“We are mak­ing it at­trac­tive for cus­tomers to or­der on­line, and we ex­pect them to get com­fort­able with or­der­ing parts on­line and col­lect­ing it from our branch. We would de­liver to cus­tomers if they re­quested us to do so,” says Aernouts.

Aernouts projects that most of the com­pany’s fu­ture cus­tomers will be rental com­pa­nies be­cause of the grow­ing rental mar­ket. How­ever, MECET has no plans to en­ter the rental mar­ket.

“Our com­pany pol­icy is that we will not en­ter the rental or fi­nanc­ing busi­ness, al­though both have huge mar­ket po­ten­tial. We pre­fer to op­er­ate within our ar­eas of ex­per­tise, which are prod­uct de­vel­op­ment and af­ter-sales sup­port,” says Aernouts.

The new fa­cil­ity is lo­cated in Dubai In­dus­trial City (Dubai In­dus­trial Park).

The branch in­cludes a yard, of­fice, ware­house and work­shop.

The 1200m2 ware­house for spareparts will stock over 3500 SKUS

Wim Aernouts, di­rec­tor, Mid­dle East Crane Equip­ment Trad­ing.

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