PMV Middle East - - FRONT END -

Terex AWP has aligned its global parts and ser­vices strat­egy un­der the lead­er­ship of Matt Tread­well, the new vice pres­i­dent of parts & ser­vices, sup­port­ing the Ge­nie brand. Nom­i­nated by Matt Tread­well, Ryan Lusso has been ap­pointed to the newly cre­ated po­si­tion of se­nior di­rec­tor global parts. Ryan Lusso has for­mu­lated a new com­mer­cial strat­egy that will mea­sur­ably im­prove the

Terex AWP cus­tomer re­la­tion­ship and ex­pe­ri­ence with the Ge­nie brand world­wide, with im­me­di­ate ef­fect also in the Europe, Mid­dle East, Africa and Rus­sia (EMEAR) re­gion.

Back­ing this ini­tia­tive in the EMEAR re­gion, ef­fec­tive since July, the com­pany has ap­pointed Do­minique Lui­jckx and René Re­niers to the newly cre­ated po­si­tions of re­gional parts man­ager. The aim of these new roles fo­cuses on cus­tomer up­time, in­creased ur­gency and im­proved pro­cesses to en­sure parts avail­abil­ity, as well as ex­pe­dited ser­vice sup­port and di­ag­nos­tics for Ge­nie Gen­uine Parts across the EMEAR re­gion.

Do­minique Lui­jckx will sup­port cus­tomers in Cen­tral, Eastern, South­east­ern and South­ern Europe, Mid­dle East, North and South Africa, Rus­sia and Ukraine.

René Re­niers holds re­spon­si­bil­ity for Ge­nie cus­tomers in Benelux, Ger­many, Aus­tria and Switzer­land (G.A.S), Poland, Baltic States, Czech Repub­lic and Nordic coun­tries. Both re­port to Phil Tay­lor, Ge­nie se­nior parts man­ager, Terex AWP for EMEAR who re­mains re­spon­si­ble for cus­tomers in the UK and Ire­land.

Phil Tay­lor said: “These new ap­point­ments are a big step for­ward for our parts and ser­vices. I have every con­fi­dence in the hands-on ex­pe­ri­ence of Do­minique and René in set­ting the foun­da­tions for build­ing long-term busi­ness part­ner­ships with our Ge­nie cus­tomers in the EMEAR re­gion.”

Do­minique Lui­jckx, re­gional parts man­ager, Ge­nie

Ryan Lusso, se­nior di­rec­tor, global parts, Ge­nie.

René Re­niers, re­gional parts man­ager, Ge­nie.

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.