THERE’S AP­PETITE FOR MA­CHINES THAT CAN LIFT HIGHER, REACH FUR­THER AND DIG DEEPER

PMV Middle East - - MARKET DEMAND -

With re­gard to global sales, skid-steer load­ers con­sti­tute the sec­ond largest equip­ment cat­e­gory for

JCB. The Tier 3 range of­fered by JCB in­cludes 16 mod­els across two dif­fer­ent plat­form sizes, both ra­dial and ver­ti­cal lift path op­tions, and a range of en­gine ca­pac­i­ties from 36–68kw on ei­ther wheels or tracks.

Skid steers are an im­por­tant prod­uct of­fer­ing for JCB in the Mid­dle East, rep­re­sent­ing 15–18% of the over­all con­struc­tion equip­ment mar­ket with an an­nual vol­ume po­ten­tial of 3000 ma­chines. The main cus­tomers of these ma­chines have been con­struc­tion con­trac­tors and mu­nic­i­pal­i­ties, and re­cently, JCB has seen in­creas­ing de­mand from the land­scap­ing in­dus­try.

Cur­rently, the JCB 135HD and the 155HD are the most pop­u­lar mod­els in the Mid­dle East, be­cause both are ra­dial lift ma­chines, bet­ter suited for dig­ging and ground en­gag­ing ap­pli­ca­tions, suited to the re­gion’s con­di­tions. The HD ma­chines are also me­chan­i­cally con­trolled ma­chines mak­ing them suitable for harsh con­di­tions and easy main­te­nance.

Ra­jbir Sandhu, re­gional gen­eral man­ager­mid­dle East, JCB, points out that the man­u­fac­turer will con­tinue to im­prove its prod­uct of­fer­ing with im­proved fea­ture and at­tach­ments, es­pe­cially as the com­pany sees in­creased adop­tion of larger ma­chines and high-per­for­mance at­tach­ments.

“All of our large plat­form ma­chines now fea­ture a new Hi-viz boom which pro­vides bet­ter vis­i­bil­ity of the right side tyres or tracks and al­lows the op­er­a­tor to have a bet­ter view of the right-hand side of any at­tach­ment. We changed the boom pro­file in re­sponse to feed­back re­ceived from ex­ist­ing JCB cus­tomers and to im­prove the cus­tomer ex­pe­ri­ence go­ing for­ward. The first of these ma­chines are now be­ing sup­plied to deal­ers glob­ally, and we ex­pect the change to be very well re­ceived,” says Sandhu.

An­other re­cent prod­uct in­no­va­tion from JCB was the JCB Te­leskid, the world’s only sin­gle boom tele­scopic skid steer and com­pact tracked loader launched a year ago.

“The Te­leskid is a unique prod­uct that can lift higher, reach fur­ther and dig deeper than any skid-steer loader. Since its launch, the pop­u­lar­ity of the JCB Te­leskid has far ex­ceeded the com­pany’s ex­pec­ta­tions,” says Sandhu.

Ac­cord­ing to Sandhu, JCB has in­creased its mar­ket share in the re­gion, de­spite slow growth in the skid-steer mar­ket dur­ing 2018.

“We ex­pect this trend to con­tinue un­til the first half of 2019. We have a pos­i­tive out­look be­cause JCB cus­tomers ap­pre­ci­ate the ver­sa­til­ity of its skid-steer load­ers and their en­hanced safety fea­tures, par­tic­u­larly the sin­gle boom and side en­try. Fur­ther­more, JCB con­tin­ues to pro­vide sup­port for its en­tire prod­uct range via our ex­ten­sive dealer net­work through­out the Mid­dle East, which of­fer modern work­shops, mo­bile work­shops for on-site ser­vice, trained tech­ni­cians and ac­cess to gen­uine spare parts from our own parts ware­house in Dubai,” says Sandhu.

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