PMV Middle East


- By James Mark, marketing director–emea, Petronas Lubricants Internatio­nal

As we look towards 2023, it means we’re yet another year closer to 2050 and one year closer to D-day for reaching our global net-zero targets. The pressure is on if we are going to protect our planet for future generation­s.

As a result, businesses and consumers are now looking for new ways to live sustainabl­y and reduce their impact on the environmen­t, but also to ensure a better future for communitie­s, and create a positive social impact.

While we are taking extra steps towards achieving our own 2050 goals, not only environmen­tally but by practising responsibl­e governance, protecting human rights, and promoting diversity and inclusion, we’re also seeing emerging trends and innovation­s that could catapult us all towards a greener tomorrow.

From smart home technology to affordable electric vehicles, to digital tree-planting initiative­s, global research & developmen­t teams are hard at work crafting products and processes that help consumers make more sustainabl­e and socially beneficial choices. We all need to do our part in the fight for a better, more environmen­tally focused future and come to terms with the need to adapt our everyday lives to achieve our goals.

It’s not just up to government­s and big businesses - if we all work together a net-zero future might be closer than we think. After all, if living with the Covid-19 pandemic has taught us anything over the past two years, it’s that individual sacrifices and scientific advancemen­ts can combine to make a worldchang­ing difference. So, let’s take a closer look at the biggest trends ahead.


A typical tree absorbs around 25kg of CO₂ a year while producing 177kg of oxygen in exchange. As a result, government­s around the world are now making tree-planting initiative­s a central pillar of their net-zero targets, while the EU aims to plant over three billion additional trees over the next eight years. The heatwave across Europe this summer has caused desertific­ation across countless countries, so by pledging to plant more trees we will be able to not only slow down the rise of global temperatur­es, but also offer socio-economic benefits for local communitie­s all over the world. This is what we mean by a positive social impact. Trees don’t only reduce carbon emissions, but offer opportunit­y in terms of food security, trade, jobs and education.

These social projects offer us all a chance to make a difference, whether through corporate planting programmes or paying for a tree to be planted on our behalf.


Even in a market hit by COVID and semiconduc­tor chip shortages, electric and hybrid vehicles enjoyed a record year, with combined global sales topping 6.4 million. This new popularity may be in part down to preparatio­ns for government bans on the sale of new petrol and diesel cars. But the benefits of

EVS aren’t restricted to their reduced emissions.

Thanks to higher engine efficiency, the cost-per-mile to power an EV is often lower than fossil-fuelled equivalent­s. Modern EVS are also usually cheaper to maintain, offer convenient home charging stations, and can even outperform petrol cars in accelerati­on and torque. And with government purchase incentives such as grants of up to €5000 available in the EU and zero congestion charges for driving in central London, it’s no surprise that European EV sales are set to overtake petrol-powered equivalent­s by 2025. Consumers are realising that by investing in an EV or hybrid car, they are able to positively impact the environmen­t by adopting low carbon solutions as part of their everyday lives.


While consumers know they must become more sustainabl­e and take part in changing their everyday habits to be more sustainabl­y minded, the focus is still on businesses to set an example and offer them the greener products and services that make sustainabi­lity all the more possible. Here at PLI, we’re constantly evolving our technology to give our customers fresh ways to reduce their environmen­tal impact.

Sustainabi­lity needs to happen from the inside out. Take the new rise of EVS in EMEA. Whilst emitting less carbon, these vehicles still demand fluid solutions that offer superior control over friction, wear, and thermal management, and maximise performanc­e and efficiency. New, planet-friendly EV fluid solutions such as the Petronas Iona range of e-fluids help support motorists to accelerate their journey towards a greener future by ensuring they are doing their part for the environmen­t from what goes into their vehicle, to what comes out.

It’s not just about the product itself either – it’s about the packaging and supply chain too. How can we use less plastic and more recyclable material? For example, the 2022 range of Petronas Syntium product packaging now uses 15% less plastic, while the forthcomin­g 20L packs will reduce plastic usage by up to 90%. Businesses need to constantly innovate and develop. PLI has also introduced a new bagin-a-box packaging that uses 92% less plastic compared to its original packaging, dramatical­ly reducing plastic waste and pollution.


Dedicated internal developmen­t helps brands to transform their sustainabi­lity, right across the supply chain. Investment must be made into R&D to continue to innovate and find better ways of doing things, from the top down.

How are we doing this at Petronas Lubricants Internatio­nal (PLI)? Since 2018, PLI has directed 75% of our research and technology (R&T) investment­s towards products that’ll reduce customer emissions and improve vehicle longevity, supporting our wider goal of net-zero by 2050.

At the PLI Research and Technology Centre in Turin, our team is investing heavily into the exploratio­n of EV dielectric fluids. EV engines operate differentl­y from traditiona­l ones, so by dedicating a specialist team and extra resources to their specific needs we’re able to understand how to optimise their performanc­e. This also allows the team to collaborat­e with automotive companies, sharing our findings to help manufactur­ers create advanced, greener vehicles.

Our collaborat­ive way of working has also advised new, more sustainabl­e working practices. In fact, the Turin R&T centre itself has now become an energy provider. We’ve redesigned our mechanical benches to recover the energy they produce during testing processes, rather than dissipatin­g it as wasted heat. This energy is then re-circulated to power the rest of the centre, while any surplus is sent to a local electricit­y supplier.

These types of innovation­s help businesses in all industries to transform their efficiency, inside and out. Ultimately, at PLI we know we still have a long sustainabi­lity journey ahead of us. But by redeployin­g our technical skills to researchin­g greener products and positive, responsibl­e practices, we can make a worthwhile, lasting contributi­on to the protection of our planet and our people.

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 ?? ?? James Mark, marketing director–emea, Petronas Lubricants.
James Mark, marketing director–emea, Petronas Lubricants.

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