Ras Al Khaimah
As Ras Al Khaimah edges closer to reaching its one million visitor target by the end of 2018, its Tourism Development Authority affirms the Emirate’s role as an ideal destination for events, congresses and conventions
While Dubai and Abu Dhabi continue to grab headlines, attract celebrities and boast the limelight amid the UAE’s surge to prominence, one of the remaining seven emirates is slowly evolving as a hidden gem; leveraging more natural attributes to catch the attention of tourists and business travellers alike.
Its name deriving from the meaning, ‘headland of the small huts’, Ras Al Khaimah actually attempts to stay true to this more humble of origins rather than ditching its indigenous appeal in preference of more modern glitz.
Split between Old Ras Al Khaimah and Nakheel on either side of the creek that runs through the northern Emirate, its beaches, mountainous terrain and hospitable inhabitants make for much more of a quaint, picturesque, adventurous experience in comparison to some of its counterparts’ Rivieraesque make-up.
That being said, some facets do remain consistent across the entire UAE contingent; namely the hot and arid desert climate, and the religious influences on both the country’s people and infrastructure.
But whereas the familiar visitor stomping grounds of Abu Dhabi and Dubai have then gone to great lengths to modernise and westernise its spectacular offerings, Ras Al Khaimah offers a much more grounded - if not equally refined and developed - environment.
And people’s heads are turning. On the tourism side, outdoor pursuit
enthusiasts and adventurers are arriving to the Emirate in their droves, eager to soak in the stunning scenery across ‘RAK’s hot springs, sun-baked desert, sandy beaches, and striking mountains.
And inevitably, the same attractions also serve as effective pastimes for the executive and corporate community, which Ras Al Khaimah is looking to capitalise on more and more in the years to come.
Haitham Matter of the Ras Al Khaimah Tourism Development Authority (RAKTDA) says: “As Ras Al Khaimah edges closer to reaching its one million visitor target by the end of 2018, RAKTDA is pursuing expansion plans to enhance the destination and broaden our offering by drawing up a dynamic events calendar.
“With an abundance of natural landscapes, coastline, mountains, adventure activities, history and culture - as well as the world-class hotel offering - Ras Al Khaimah is the ideal destination for hosting a wide variety of boutique incentive events, international congresses and conventions.”