Ras Al Khaimah

As Ras Al Khaimah edges closer to reach­ing its one mil­lion vis­i­tor tar­get by the end of 2018, its Tourism Devel­op­ment Author­ity af­firms the Emi­rate’s role as an ideal des­ti­na­tion for events, con­gresses and con­ven­tions

Ras Al Khaimah Business Travel Guide - - RAS AL KHAIMAH - Writer: Matthew Staff | Pro­ject Man­ager: Ryan Gray

While Dubai and Abu Dhabi con­tinue to grab head­lines, at­tract celebri­ties and boast the lime­light amid the UAE’s surge to promi­nence, one of the re­main­ing seven emi­rates is slowly evolving as a hid­den gem; lever­ag­ing more nat­u­ral at­tributes to catch the at­ten­tion of tourists and busi­ness trav­ellers alike.

Its name de­riv­ing from the mean­ing, ‘head­land of the small huts’, Ras Al Khaimah ac­tu­ally at­tempts to stay true to this more hum­ble of ori­gins rather than ditch­ing its in­dige­nous ap­peal in pref­er­ence of more mod­ern glitz.

Split be­tween Old Ras Al Khaimah and Nakheel on ei­ther side of the creek that runs through the north­ern Emi­rate, its beaches, moun­tain­ous ter­rain and hos­pitable in­hab­i­tants make for much more of a quaint, pic­turesque, ad­ven­tur­ous ex­pe­ri­ence in com­par­i­son to some of its coun­ter­parts’ Rivier­aesque make-up.

That be­ing said, some facets do re­main con­sis­tent across the en­tire UAE con­tin­gent; namely the hot and arid desert cli­mate, and the re­li­gious in­flu­ences on both the coun­try’s peo­ple and in­fra­struc­ture.

But whereas the fa­mil­iar vis­i­tor stomp­ing grounds of Abu Dhabi and Dubai have then gone to great lengths to mod­ernise and west­ern­ise its spec­tac­u­lar of­fer­ings, Ras Al Khaimah of­fers a much more grounded - if not equally re­fined and de­vel­oped - en­vi­ron­ment.

And peo­ple’s heads are turn­ing. On the tourism side, out­door pur­suit

en­thu­si­asts and ad­ven­tur­ers are ar­riv­ing to the Emi­rate in their droves, ea­ger to soak in the stun­ning scenery across ‘RAK’s hot springs, sun-baked desert, sandy beaches, and strik­ing moun­tains.

And in­evitably, the same at­trac­tions also serve as ef­fec­tive pas­times for the ex­ec­u­tive and cor­po­rate com­mu­nity, which Ras Al Khaimah is look­ing to cap­i­talise on more and more in the years to come.

Haitham Mat­ter of the Ras Al Khaimah Tourism Devel­op­ment Author­ity (RAKTDA) says: “As Ras Al Khaimah edges closer to reach­ing its one mil­lion vis­i­tor tar­get by the end of 2018, RAKTDA is pur­su­ing ex­pan­sion plans to en­hance the des­ti­na­tion and broaden our of­fer­ing by draw­ing up a dy­namic events cal­en­dar.

“With an abun­dance of nat­u­ral land­scapes, coast­line, moun­tains, ad­ven­ture ac­tiv­i­ties, his­tory and cul­ture - as well as the world-class ho­tel of­fer­ing - Ras Al Khaimah is the ideal des­ti­na­tion for host­ing a wide va­ri­ety of bou­tique in­cen­tive events, in­ter­na­tional con­gresses and con­ven­tions.”

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