Or­pic: Ex­pand­ing Poly­mer Hori­zons Glob­ally

Or­pic, through its poly­mer di­vi­sion is en­deav­our­ing to dou­ble the com­pany’s profit, cre­ate new busi­ness op­por­tu­ni­ties, gen­er­ate sig­nif­i­cant em­ploy­ment, and sup­port the de­vel­op­ment of a down­stream plas­tic in­dus­try in Oman

Refining & Petrochemicals Middle East - - GPCA ANNUAL FORUM PREVIEW -

Oman Oil Re­finer­ies and Pe­tro­leum In­dus­tries Com­pany (Or­pic) is one of the largest or­gan­i­sa­tions in the Sul­tanate of Oman and one among the most rapidly grow­ing busi­nesses in the Mid­dle East down­stream oil and gas in­dus­try.

The com­pany’s re­finer­ies in So­har and Muscat, as well as the in­te­grated aro­mat­ics and polypropy­lene plants in So­har, pro­vide fuel, chem­i­cals, plas­tics, and other pe­tro­leum prod­ucts, to the Sul­tanate and to the world.

With an an­nual rev­enue ex­ceed­ing $10bn, Or­pic is a mul­ti­cul­tural or­gan­i­sa­tion with a to­tal work force of around 2,800 peo­ple from 40 coun­tries. Its vi­sion is to be­come a glob­ally com­pet­i­tive down­stream busi­ness that Oman is proud of.

Poly­mer Mar­ket­ing Di­vi­sion

As one of the key steps to­wards achiev­ing its vi­sion, Or­pic es­tab­lished the Poly­mer Mar­ket­ing Di­vi­sion in 2017 to com­pet­i­tively of­fer in­no­va­tive and dif­fer­en­ti­ated polypropy­lene and poly­eth­yl­ene prod­ucts and so­lu­tions to the global mar­kets.

Head­quar­tered in Muscat, Or­pic pro­vides its cus­tomers with world-class sales, mar­ket­ing tech­ni­cal and sup­ply chain sup­port through its Poly­mer Mar­ket­ing Di­vi­sion, based on the best busi­ness prac­tices.

To be closer to the cus­tomers and set­ting up its pres­ence in strate­gic mar­kets, the di­vi­sion has re­cently es­tab­lished of­fices in Sin­ga­pore and China, and new of­fices are sched­uled to open in Turkey in the near fu­ture. Or­pic’s tar­get mar­kets are the Mid­dle East, In­dian sub­con­ti­nent, Africa, North Asia, and South­east Asia.

The Poly­mer Mar­ket­ing Di­vi­sion en­deav­ours to strengthen Or­pic’s po­si­tion lo­cally and glob­ally, and sup­ports the de­vel­op­ment of plas­tic man­u­fac­tur­ing and con­ver­sion in­dus­tries around the world. The di­vi­sion com­pet­i­tively of­fers in­no­va­tive, dif­fer­en­ti­ated polypropy­lene prod­ucts and so­lu­tions to cus­tomers world­wide.

“Or­pic wants to demon­strate our com­mit­ment to win cus­tomer pref­er­ence and present our poly­eth­yl­ene and polypropy­lene so­lu­tions to the world, which are driven by Or­pic’s vi­sion to be a glob­ally com­pet­i­tive, down­stream busi­ness that Oman is proud of,” said Gilles Rochas, gen­eral man­ager, poly­mer mar­ket­ing, Or­pic.

With its Poly­mer Mar­ket­ing Di­vi­sion, Or­pic is fur­ther ex­pand­ing its global foot­print to more than 100 coun­tries. The goal is to en­ter new mar­kets and in­crease the num­ber of cus­tomers to more than 3,000 by se­lect­ing op­ti­mum channels to mar­ket.

Cur­rent and fu­ture so­lu­tions

By 2020, fol­low­ing the com­ple­tion of the Liwa Plas­tics In­dus­tries Com­plex (LPIC) project, the pro­duc­tion ca­pac­ity at Or­pic’s So­har fa­cil­ity will triple to 1.5 mil­lion tonnes, com­pris­ing 440kt LLDPE, 440kt HDPE and 640kt PP.

The project is set to im­prove Or­pic’s prod­uct mix and busi­ness model, dou­ble its profit and sup­port the de­vel­op­ment of a down­stream plas­tics in­dus­try in Oman.

Tak­ing ad­van­tage of the grow­ing global mar­ket for plas­tics, Or­pic will cre­ate new busi­ness op­por­tu­ni­ties and em­ploy­ment in Oman, and firmly re­in­force the com­pany as a sig­nif­i­cant player in the in­ter­na­tional petro­chem­i­cals mar­ket­place as it will bring new busi­ness de­vel­op­ment op­por­tu­ni­ties for the Sul­tanate in the fast-grow­ing plas­tics in­dus­try.

With a to­tal in­vest­ment of $6.7bn, LPIC is ex­pected to boost Or­pic’s con­tri­bu­tion to de­velop the in-coun­try value (ICV) for the na­tional econ­omy. With the global mar­ket for plas­tics grow­ing, the Liwa Plas­tics In­dus­tries Com­plex will firmly re­in­force Or­pic as a recog­nised player in the in­ter­na­tional petro­chem­i­cals mar­ket­place – en­abling Oman, for the first time, to pro­duce poly­eth­yl­ene, the form of plas­tic that rates high­est in terms of global de­mand, and in­crease the cur­rent pro­duc­tion of polypropy­lene.

The in­no­va­tive tech­nolo­gies used in the fa­cil­ity will em­power Or­pic to in­tro­duce new prod­ucts such as polypropy­lene ho­mopoly­mer, ran­dom and block copoly­mers, HDPE and LLDPE, tar­get­ing the au­to­mo­tive, con­struc­tion, in­fra­struc­ture, ad­vance pack­ag­ing and health­care sec­tors.

Or­pic strives to de­liver in­no­va­tive and new prod­ucts and so­lu­tions to its cus­tomers. For ex­am­ple, Or­pic’s thin-walled pack­ag­ing so­lu­tions al­low the con­sumers to use less plas­tic in their pack­ag­ing. An­other ex­am­ple is Or­pic’s smart pack­ag­ing, with which the cus­tomers can eas­ily iden­tity when a prod­uct in­side the pack­ag­ing has gone bad.

In May 2018, Or­pic has launched a new ther­mo­form­ing grade called Luban HP1151K that will in­crease both pro­duc­tiv­ity and the over­all per­for­mance of trans­par­ent ther­mo­formed cups, trays and con­tain­ers. The new polypropy­lene (PP) ther­mo­form­ing grade is based on Mil­liken’s nu­cle­at­ing in­no­va­tion Hyper­form HPN-600EI. Luban HP1151K com­bines high clar­ity and aes­thet­ics with a new level of su­pe­rior di­men­sional sta­bil­ity for ther­mo­formed prod­ucts. It is based on the lat­est tech­nol­ogy avail­able to of­fer the food pack­ag­ing and house­hold stor­age so­lu­tions in­dus­tries a new bench­mark in pure, high-qual­ity polypropy­lene.

Or­pic will cre­ate new busi­ness op­por­tu­ni­ties and em­ploy­ment in Oman, and firmly re­in­force Or­pic as a sig­nif­i­cant player in the in­ter­na­tional petro­chem­i­cals mar­ket­place as it will bring new busi­ness de­vel­op­ment op­por­tu­ni­ties for the Sul­tanate in the fast-grow­ing plas­tics in­dus­try.

Sus­tain­able use of plas­tics

Or­pic’s re­cent cam­paign with the Min­istry of En­vi­ron­ment and Cli­mate Af­fairs to launch re­us­able bags, in­stead of sin­gle-use plas­tic bags, will help pro­mote a sus­tain­able life­style in the Sul­tanate of Oman.

This cam­paign aims to bring to­gether pub­lic and pri­vate sec­tors to pro­mote a sus­tain­able life­style in Oman by fo­cus­ing on sev­eral key themes that are in line with the govern­ment’s vi­sion to safe­guard nat­u­ral re­sources, bio­di­ver­sity and habi­tats.

The cam­paign also aims to pro­mote a cir­cu­lar econ­omy and en­cour­age in­no­va­tion, us­ing re­cy­cled ma­te­ri­als to pro­duce val­ued-added prod­ucts, which will sup­port a sus­tain­able growth for Or­pic’s busi­ness en­deav­ours.

Or­pic’s new ther­mo­form­ing grade polypropy­lene – Luban HP1151K – is suit­able for food ap­pli­ca­tions.

Or­pic’s prod­uct so­lu­tions in­clude flex­i­ble pack­ag­ing, rigid pack­ag­ing, fi­bres and fil­a­ments.

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