So you’ve al­ready em­braced Euro- pean tai­lor­ing. The next step: learn- ing how to smell well-trav­eled.

Sharp Magazine Middle East (English) - - Contents -

AF­TER AN AN­TIC­I­PAT­ING wait, all Muham­mad Ali fans can now con­nect with the legacy of the leg­end once again by buy­ing the Muhammed Ali Per­fume line, avail­able at all Paris Gallery out­lets in the UAE, from June 2018.

Muham­mad Ali Per­fumes em­braces a goal of bring­ing nov­elty to the male per­fume mar­ket and es­tab­lish­ing Muham­mad Ali’s name among other rep­utable fra­grances within the in­dus­try. All 7 of the dis­tinc­tive fra­grances will be split into two col­lec­tions named ‘Leg­end’ and ‘Legacy’, with each fra­grance be­ing named a dif­fer­ent round. All Muham­mad Ali fra­grances, from rounds 1-7, are con­cealed within an orig­i­nal glass bot­tle shaped as a box­ing glove, with a leather lace fin­ish.

Seven fra­grances, seven rounds, was an idea cre­ated with the early days of Muham­mad Ali’s ca­reer in mind. On Fe­bru­ary 25th 1964, Ali de­feated Sonny Lis­ton by knock­out in the sev­enth round for the World Heavy­weight Cham­pion belt, his first ti­tle of many. The 7 rounds of per­fume are also rem­i­nis­cent of Muham­mad Ali’s seven wins over seven other of box­ings Hall of Fame in­ductees, on top of this, Muham­mad Ali fin­ished most of his fights in the 7th round.

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