NO MORE LIES TO TELL THE TRUTH
We are living in a disinformation age— the Internet lends weight to the absurd, and people take the bait with little critical thinking. And while a certain orange colored politician with a troubled relationship to the truth is often at the center of this debate, there’s another side which has been irritating me of late: when ideas that I agree with are supported by out right lies. If you want to be on the side of what is right, please don’t use photo-shopped images or outright lies to make your argument. What’s that you say? The other side does it all the time? That’s no excuse for amplifying and perpetuating one of the most significantly destructive bas behaviors of our time.
Modern society has a complex relationship with authenticity. We claim to value it, but we struggle to live it (we are not the first generation to face that challenge). We reward brands and politicians who seem to “keep it real,” as the kids used to say, but then, on social media, we present a life that is curated: on brand, but not entirely true. Call it authentic-adjacent.
But the bigger the brand, the less adjacency we accept. Last year Pepsi released an ad telling the story of how Kendall Jenner used a can of Pepsi to broker peace between attractive protestors, marching the way cool protestors do, (only without a lame cause to kill their buzz) and a group of suspicious police. The Internet did not approve. It was a cynical, tone- deaf attempt to co-opt authentic resistance, and it made the brand seem embarrassingly out of touch. Pepsi apologized and retracted the ad.
And while my idealistic heart thrilled at my generation’s rejection of Pepsi’s failed attempt at being woke, it made me think about the work I do. Sharp is celebrating its tenth anniversary. For a decade, we’ve covered travel, cars, timepieces, and gear that our readers can afford and enjoy, but that are, ahem, presently out of my personal price range. Maybe that makes me a phony. Only, Sports reporters, theatre critics, and even political pundits: we’re all in the same business of writing about lives that we experience vicariously. Unlike the in-house marketers at Pepsi, our interest is genuine, and the knowledge gained through that interest is real.
In this issue we’ve got the great John Krasinski, wise words from Martin Amis, and more tech, gear, and fashion than you can possibly digest in a single visit to the bathroom.
Enjoy the issue,
Adel Habib EDITOR- IN- CHIEF