the MB. But the Army, and the world, came to know it as the Jeep. Some claimed that the name came from the slurring of the letters “GP,” the military abbreviation for “General Purpose.” Others say the vehicle was named after “Eugene the Jeep”, a popular character from the Popeye cartoon strip. Whatever its origin, the name entered into American vocabulary and, for a while, served almost as a generic title for off-road vehicles.
Willys-overland went on to build more than 368,000 vehicles, and the rugged, reliable olive-drab vehicle would forever be known for helping win a world war. Willys trademarked the “Jeep” name after the war and planned to turn the vehicle into an off-road utility vehicle for the farm - the civilian Universal Jeep. One of Willys’ slogans at the time was “The Sun Never Sets on the Mighty Jeep,” and the company set about making sure the world recognized Willys as the creator of the vehicle.
How many of these key historical Jeep civilian vehicles - and their model codes, some of which have become legends in their own right - can you remember?