Guide to the Galaxy
Having hung around the upper echelons of the smartphone sales charts for seemingly aeons now, Samsung has decided less is more with the S9.
Maybe it doesn’t need to obliterate the competition every year just to keep hold of the top spot. So Samsung’s latest Galaxy isn’t a huge leap forward. In fact, it looks pretty much identical to last year’s S8. But when was there anything wrong with more of a good thing?
There’s no denying the S9 fixes all the old annoyances we had with its predecessor, as well as adding more power and streamlining Samsung’s already excellent take on Android. If a repositioned fingerprint scanner isn’t enough to get you hot under the collar then this phone’s dual-aperture camera should do the trick. It’s an upgrade that gives your snaps a welcome low-light boost too, even if those pictures still can’t match the best here.
Does all that make the Galaxy S9 a particularly exciting update? No, not really. But then it probably didn’t need to be. There are phones with better battery life, phones with a higher screen resolution and phones that are cheaper. Still, little else truly competes with this Samsung as the best all-round handset – especially when you remember the iPhone X is gonna set you back a cool grand and the Galaxy S9 isn’t.
In other words, Samsung has emulated Apple’s glacial approach to change with the S9 and pretty much got away with it.