SCTDA to at­tract more global tourists

Shar­jah Com­merce and Tourism De­vel­op­ment Au­thor­ity em­barks on pro­mo­tional tour in China

The Gulf Today - Business - - 2uae - BY OUR BUSI­NESS BU­REAU

SHAR­JAH: The Shar­jah Com­merce and Tourism De­vel­op­ment Au­thor­ity (SCTDA) re­cently em­barked on a suc­cess­ful pro­mo­tional tour in China, one of Asia’s big­gest mar­kets, as part of the Shar­jah Gov­ern­ment’s in­ten­sive ef­forts to at­tract more global tourists and new in­ter­na­tional busi­ness op­por­tu­ni­ties.

The tour, which ran re­cently, fea­tured a se­ries of work­shops as well as key meet­ings with rep­re­sen­ta­tives from Chi­nese travel and tourism agen­cies. It cov­ered wider Chi­nese ter­ri­to­ries to reach out to big­ger au­di­ences, in­clud­ing the cap­i­tal Bei­jing; Wuhan, Cen­tral China’s largest city; and Guangzhou, South­ern China’s com­mer­cial and tourism cap­i­tal.

The event fo­cused on en­hanc­ing Shar­jah’s sta­tus on the global tourism stage and ramp­ing up the emi­rate’s po­si­tion­ing as a des­ti­na­tion of choice for Chi­nese and other Asian tourists. Ac­cord­ing to SCTDA, the to­tal num­ber of Chi­nese guests to Shar­jah ho­tels reached 62,000 dur­ing the first half of 2017, rep­re­sent­ing a 27 per cent in­crease ver­sus the same pe­riod in 2016, dur­ing which time Shar­jah ho­tels wel­comed 49,000 Chi­nese guests.

Khalid Jasim Al Midfa, Chair­man of Shar­jah Com­merce and Tourism De­vel­op­ment Au­thor­ity, said: “The pro­mo­tional tour in China is part of our agenda to launch ini­tia­tives tar­get­ing key global mar­kets and par­tic­i­pate in in­ter­na­tional ex­hi­bi­tions to ef­fec­tively place Shar­jah on the global tourism map. The lat­est event com­ple­ments our strate­gic plan to at­tract in­ter­na­tional trav­el­ers, pro­mote the lat­est on Shar­jah’s tourism sec­tor, and en­hance the emi­rate’s brand and pro­file in ma­jor mar­kets and cities world­wide.”

Al Midfa added that the SCTDA’S con­tin­u­ous in­ter­na­tional ini­tia­tives are aligned with its vi­sion to pro­mote Shar­jah as an ideal re­gional and global fam­i­lyfriendly des­ti­na­tion, in ad­di­tion to its ef­forts to high­light the lo­cal cul­ture and dis­tinct leisure ac­tiv­i­ties that the emi­rate has to of­fer. Re­gional and in­ter­na­tional in­sti­tu­tions have re­peat­edly se­lected Shar­jah as one of the UAE’S most prom­i­nent cul­tural hubs and a sym­bol of civil­i­sa­tion. It was also named The Arab’s Cul­tural Cap­i­tal; the cap­i­tal of Is­lamic cul­ture; the cap­i­tal of Arab Tourism; and the cap­i­tal of the Arab Press. These achieve­ments have strength­ened its pres­ence in the re­gional and global tourism in­dus­tries.

The tour also en­abled SCTDA to gain in­sights into the Chi­nese travel mar­ket and its im­por­tant el­e­ments to help the Au­thor­ity bet­ter strate­gize in its ap­proach to draw Chi­nese tourists to the shores of Shar­jah and the UAE.

Rep­re­sen­ta­tives from Shar­jah’s lead­ing tourism in­sti­tu­tions and renowned ho­tels joined the SCTDA del­e­gates in the pro­mo­tional tour to gain ac­cess to the enor­mous Chi­nese mar­ket and po­ten­tial clients.

The SCTDA’S par­tic­i­pa­tion in travel and tourism ex­hi­bi­tions and con­fer­ences in China has re­mark­ably in­creased over the last years. It was even nom­i­nated to the ‘Chi­nese Tourist Wel­come Award 2017’ as a recog­ni­tion of its many con­tri­bu­tions to the Chi­nese tourism mar­ket through its wide ar­ray of events, pro­mo­tional ac­tiv­i­ties, work­shops, and tours.

The Shar­jah Com­merce and Tourism De­vel­op­ment Au­thor­ity (SCTDA) has con­cluded its par­tic­i­pa­tion at the 23rd In­ter­na­tional Trade Fair for Travel and Tourism, also known as the ‘Leisure Moscow Fair,’ took place at the Ex­pocen­tre Fair­grounds in Moscow be­tween Septem­ber 19-21, 2017.

Shar­jah Com­merce and Tourism De­vel­op­ment Au­thor­ity of­fi­cials with their Chi­nese coun­ter­parts dur­ing the pro­mo­tional China tour.

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