Golden Scent continues rapid expansion across GCC
DUBAI: Golden Scent, the leading international premium perfume and cosmetics e-commerce platform is moving to new milestones as it sets up for a triple-digit growth in 2018 over the year before in customer base. The brand has expanded to the UAE and Kuwait market, crossing 1 million app downloads with an increase of product portfolio by 250 per cent.
“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years. Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands - such as higher conversion rates and a boost to customer loyalty and retention,” said Malik Shehab, CEO, Golden Scent.
“Our irst step was to streamline the purchase experience. We’re now investing in scaling up both our presence and our product lines so consumers have incredible choice mated to convenience. We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” added Shehab.