Golden Scent con­tin­ues rapid ex­pan­sion across GCC

The Gulf Today - Business - - UAE -

DUBAI: Golden Scent, the lead­ing in­ter­na­tional pre­mium per­fume and cos­met­ics e-com­merce plat­form is mov­ing to new mile­stones as it sets up for a triple-digit growth in 2018 over the year be­fore in cus­tomer base. The brand has ex­panded to the UAE and Kuwait mar­ket, cross­ing 1 mil­lion app down­loads with an in­crease of prod­uct port­fo­lio by 250 per cent.

“The on­line shop­ping be­hav­iour of Saudi con­sumers has seen a ma­jor shift from web to app us­age in e-com­merce over the past years. There­fore, we gave the cus­tomers ex­actly what they are look­ing for and made their shop­ping ex­pe­ri­ence more con­ve­nient with our new app. On the other hand, our app of­fers tremen­dous ad­van­tages to fea­tured brands - such as higher con­ver­sion rates and a boost to cus­tomer loy­alty and re­ten­tion,” said Ma­lik She­hab, CEO, Golden Scent.

“Our irst step was to stream­line the pur­chase ex­pe­ri­ence. We’re now in­vest­ing in scal­ing up both our pres­ence and our prod­uct lines so con­sumers have in­cred­i­ble choice mated to con­ve­nience. We’re not just giv­ing our clients ac­cess to the widest pos­si­ble range of beauty prod­ucts but are also go­ing the ex­tra mile to tie up with trend­ing brands that are avail­able ex­clu­sively through us,” added She­hab.

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