US reveals national pavilion for Expo 2020 Dubai
DUBAI: While the oficial opening of the US pavilion at Expo 2020 Dubai - the next World’s Fair - on Oct.20, 2020 feels far away, Pavilion USA 2020, the partnership responsible for the United States’ National Pavilion, has been making important headway in the design and planning of the landmark building destined to represent more than 325 million Americans.
The initial plans for the building and its experiences were released at a ceremony in Dubai on Wednesday. The event featured the unveiling of an architectural model of the US pavilion, designed by world-renowned American architect Curtis W. Fentress, FAIA, RIBA; and a tour of the American experiences currently being designed by Detroit - based design irm George P. Johnson Experiential Marketing.
The event also included a signing ceremony of a Memorandum of Understanding (MOU), the irstof-its kind agreement between Pavilion USA 2020, Amcham Dubai, Amcham Abu Dhabi, and the US-UAE Business Council to promote the shared goal of engaging the private sector in a historymaking US pavilion.
Pavilion USA 2020 leadership along with Krista Pilot, Vice President of Corporate Affairs for Asia, Middle East & North Africa from Pepsico also announced that the 120-yearold New York-based company, known globally for its food and beverage products, will be a lead sponsor and Official Beverage partner of Pavilion USA 2020.
At the conclusion of the event, Pavilion USA 2020 announced its oficial partnership with California-based Virgin Hyperloop One, which will premiere its Hyperloop ride experience at the US pavilion. This irst experience reveal marks the beginning of a multiyear global engagement campaign that will spotlight the innovations showcased at the US pavilion in preparation for its opening in October 2020.
The initial plans for the building and its experiences were released in Dubai on Wednesday.