Global Fran­chise Mar­ket Ex­hi­bi­tion con­cludes suc­cess­fully in Dubai

The Gulf Today - Business - - UAE -

DUBAI: The Global Fran­chise Mar­ket Ex­hi­bi­tion (TGFM) - the ofi­cial fran­chis­ing event in Dubai, suc­cess­fully con­cluded at the Dubai In­ter­na­tional Con­ven­tion and Ex­hi­bi­tion Cen­tre on Thurs­day, with a re­mark­able par­tic­i­pa­tion from the lead­ing fran­chise es­tab­lish­ments from the re­gion and abroad. The 2-day premier fran­chise event, held un­der the pa­tron­age of the Dubai Econ­omy, show­cased cre­ative fran­chise con­cepts, an­a­lysed the ad­van­tages of re­spon­si­ble fran­chis­ing and ex­plored lat­est meth­ods to grow and ex­pand busi­nesses in the UAE, Mid­dle East and North Africa re­gion.

As new fran­chise con­cepts take root ev­ery day, the fran­chis­ing in­dus­try is wit­ness­ing a wave of new op­por­tu­ni­ties in F &B, ed­u­ca­tion, fash­ion, lifestyle, well­ness, health­care and ser­vice sec­tors. While the ad­van­tages of own­ing a fran­chise busi­ness are many, it is es­sen­tial for in­vestors to pick the right pro­grams and partners as well as ex­plore the lat­est trends and prac­tices to max­imise the for­tunes of fran­chis­ing.

The fran­chise mar­ket in the UAE and the Mid­dle East mar­ket is grow­ing rapidly with a num­ber of key di­ver­si­ied sec­tors brac­ing them­selves for new fran­chise busi­nesses. This year, TGFM wit­nessed the par­tic­i­pa­tion of over 100 ex­hibit­ing brands from 80 coun­tries in­clud­ing: Fin­land, Canada, France, USA, UK, Malaysia, Sin­ga­pore, Jor­dan, Le­banon, Kuwait, Saudi Ara­bia, Egypt and the UAE amongst oth­ers. In ad­di­tion, the ex­hi­bi­tion rep­re­sented var­i­ous key sec­tors of the econ­omy in­clud­ing: Food and Bev­er­age, Fash­ion and Lifestyle, Ed­u­ca­tion, Health and Beauty, Re­tail and Ser­vice to name a few. More­over, TGFM hosted 3 ma­jor pav­il­ions rep­re­sent­ing Malaysia, Kuwait and Canada, which of­fered par­tic­i­pat­ing com­pa­nies a unique op­por­tu­nity to learn about the lo­cal mar­ket and in­ter­act with po­ten­tial partners and in­vestors.

While the UAE in gen­eral and Dubai in par­tic­u­lar still re­mains a go-to des­ti­na­tion for F & B brands to set up fran­chisees and lever­age busi­ness ex­pan­sion op­por­tu­ni­ties, TGFM wit­nessed a new trend as many fash­ion, lifestyle and ed­u­ca­tional brands were in­ter­ested to ex­plore the re­gional mar­ket. With a rich and di­verse port­fo­lio rep­re­sent­ing all the key sec­tors of the econ­omy, TGFM of­fered a unique plat­form for all rep­re­sent­ing brands to ex­pand and lever­age busi­ness op­por­tu­ni­ties.

Speak­ing about their par­tic­i­pa­tion in the 3rd TGFM ex­hi­bi­tion, Peh Yi Han, COO, Mul­berry Learn­ing, Sin­ga­pore, said, “This was our irst par­tic­i­pa­tion in TGFM and we were glad that our de­but was suc­cess­ful. As a lead­ing ed­u­ca­tion provider in Sin­ga­pore, our goal is to seek new busi­ness partners who could fa­cil­i­tate our ex­pan­sion into the Mid­dle East re­gion and TGFM of­fered a per­fect plat­form to meet our ob­jec­tives. Fran­chis­ing in the ed­u­ca­tion sec­tor in the UAE has en­tered its growth phase and is illed with op­por­tu­ni­ties for preschools. To­day, more and more par­ents are start­ing to ap­pre­ci­ate the value of qual­ity early child­hood ed­u­ca­tion and we are hope­ful that with the help of our fran­chise partners, we will be able to ride on this trend en­abling our pro­pri­etary sys­tems, to ex­pand and grow their busi­nesses.”

He added, “We have a unique preschool of­fer­ing - not only have we been awarded as Sin­ga­pore’s Best Preschool for 3 years run­ning, we are also the irst and the only preschool in the world to of­fer the Habits of Mindtm, a frame­work for in­tel­li­gent think­ing and be­hav­iour. We be­lieve that chil­dren in Dubai and the UAE will be able to beneit tremen­dously from our pro­grams, sim­i­lar to how thou­sands of chil­dren in Sin­ga­pore, Aus­tralia and China have, over the years.”

On his part, Ra­jan Madhu, Chair­man, Global Mar­ket­ing Man­age­men­tDWC LLC, said, “Rec­og­nized as a leader in the ield of fash­ion, glam­our and lifestyle, this year, GMM not only of­fered a prod­uct but a whole new lifestyle con­cept at TGFM, which is an af­ford­able lux­ury seg­ment.

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