THE DUBAI-BASED DESIGNER LABEL ASMARAÏA HAS BEEN NOTED FOR ITS ENIGMATIC AND QUIRKY TAKE ON CLASSIC FASHION
It was a 15-piece wild and sensational feline-inspired Spring/summer 2019 collection that in November rocked the show titled Nocturnal Animals held at City Walk, Dubai. And the Dubai-based designer and fashion label ASMARAÏA, founded in 2018, is out to enthral a new generation of Arab women.
Founder and Creative Director of the brand, ASMARAÏA has been tagged as Middle East’s mysterious fashion designer for her enigmatic, eccentric and quirky interpretation on classic Middle Eastern fashion.
The designer speaks about her designs as well as her ierce passion for her nation.
Your irst collection in May 2018 was a patriotic one.
This was in Dubai during the Arab Fashion Week held at Queen Elizabeth 2 and it was titled #mydubai. The brand created a phenomenal success among customers from the region with its combination of admiration and respect for tradition with modern, luxurious fabrics.
So what inspired the UNITY dress that you created for the event?
The limited edition dress named “UNITY” was inspired by the vision of UAE’S founding father, the late Sheikh Zayed Bin Sultan Al Nahyan, whose centennial birth year coincides with the 47th anniversary of the UAE’S union. It was in reverence to the vision of a leader with