EYE CANDY

MAKE-UP MASTER NATASHA DENONA OFFERS HER TOP BEAUTY TIPS ABOUT EYE MAKE-UP

Warning. Feelings of euphoria may ensue! At least that’s what Sephora, the behemoth Paris-based make-up retailer, was aiming for with its first experiential beauty event, dubbed Sephoria, held in Los Angeles.

Sephoria: House of Beauty at the Majestic Downtown was modelled after a beautiful haunted house of sorts, with colourful, shimmery and glossy surprises waiting around every corner. Within “the house,” guests could roam around the kitchen, the garden, the neighbourhood, the living room, the washroom, the library, the beauty closet and more.

Each room brimmed with Instagram-worthy installations and impressive displays aimed to tickle the fancies of millennials and beyond, from a larger than life La Mer jar (that supposedly had to be flown in for the event) sitting pretty in the garden, to Tatcha’s Kawachi Fuji- Gardens-inspired skincare room filled floor to ceiling with frothy white and purple faux wisteria flowers designed to resemble the iconic wisteria tunnels of Japan.

Beyond perusing the installations, guests could get their make-up and hair done by beauty professionals or purchase limited-edition and customisable products available exclusively onsite. A series of master classes and meetand-greets allowed fans to connect with the faces behind their favourite brands and learn make-up and beauty tips from experts.

According to event organisers, the four Sephora-hosted sessions included approximately 50 brands and attracted some 5,000 guests. Among the hefty list of beauty and fashion industry leaders spotted at