De­sign mat­ters

Muham­mad Yusuf re­ports on de­sign­ers who made a mark at Dubai De­sign Week

The Gulf Today - Time Out - - ART -

Dubai De­sign Week opened minds to the amaz­ing pos­si­bil­i­ties of de­sign. Prod­ucts that were en­vi­ron­men­tally con­sid­er­ate, kind to life­styles, sci­en­tif­i­cally in­spi­ra­tional and coniden­tally fu­tur­is­tic, jammed the d3 premises in Dubai (Nov. 12 – 17).

One of the com­pa­nies that show­cased its prod­ucts was Pre­ciosa Light­ing. Es­tab­lished in 1724, head­quar­tered in Crys­tal Val­ley, Czech Re­pub­lic, and with of­fices in Dubai, Lon­don, New York, Dal­las, At­lanta, Los An­ge­les, Mon­treal, Hong Kong, Sin­ga­pore, New Delhi and Mos­cow, Pre­ciosa de­signs and pro­duces light­ing in­stal­la­tions for hospitality projects, com­mer­cial es­tab­lish­ments, cul­tural spa­ces and pri­vate res­i­dences.

It launched its in­ter­ac­tive light­ing ex­pe­ri­ence, Breath of Light, into the MENA re­gion at this year’s Down­town De­sign ex­hi­bi­tion in d3.

With Expo 2020 just two years away, the com­pany is look­ing to sup­port brands that are unique within the hospitality sec­tor. It is its aim to use in­no­va­tion and tech­nol­ogy to bring peo­ple to­gether, through light. For ho­tel brands and own­ers of shared spa­ces, Pre­ciosa de­signs could be in­no­va­tive, pro­vid­ing oneof-a-kind ex­pe­ri­ence to guests and vis­i­tors.

“The abil­ity to stand out in the Mid­dle East’s lux­ury de­sign arena re­quires a dif­fer­ent mind­set, one that looks to cre­ativ­ity, in­ven­tive­ness and val­ues the im­por­tance of good de­sign in projects”, said Martin Fryzelka, Manag­ing Direc­tor, Pre­ciosa Gulf. He said that Pre­ciosa uses her­itage com­bined with the tech­nol­ogy de­manded by to­day’s cus­tomers.

He was ap­pointed by Pre­ciosa’s board of di­rec­tors in 2016 as the Manag­ing Direc­tor of Pre­ciosa Gulf and is the for­mer Manag­ing Direc­tor of Pre­ciosa South East Asia.

“We are so ex­cited to be bring­ing Breath of Light to Down­town De­sign Dubai for its re­gional de­but”, said Michael Vasku, Cre­ative Direc­tor, Pre­ciosa Light­ing. “This is the irst time this play­ful, in­ter­ac­tive in­stal­la­tion will be shown in the re­gion and we can’t wait to see the re­ac­tion of our guests!

Since Pre­ciosa Light­ing aims to con­nect peo­ple through light, we be­lieve Breath of Light is an ex­pe­ri­ence that will unite peo­ple with a sur­prise and a smile. Vis­i­tors will have the chance to dis­cover glit­ter­ing crys­tal ra­di­ance in a whole new ex­pe­ri­ence.

“Us­ing spe­cial sen­sors, guests can in­ter­act with the in­stal­la­tion and each other, sim­ply by shar­ing a breath. The ef­fort­less act cre­ates a won­drous light and sound show that will blow peo­ple away!”

The Vi­enna-based ar­chi­tect duo Michael Vasku and An­dreas Klug have been over­see­ing the cre­ative di­rec­tion of Pre­ciosa Light­ing since 2016. Vasku stud­ied ar­chi­tec­ture and build­ing sci­ence in Vi­enna. Klug stud­ied eco­nomics and ar­chi­tec­ture, also in Vi­enna, and is spe­cialised in avi­a­tion dis­plays.

They launched Vasku & Klug in 2008. Un­der their di­rec­tion, Pre­ciosa fo­cuses on con­tin­u­ing the com­pany’s 300-year-old chan­de­lier tra­di­tion, while cre­at­ing fu­tur­is­tic state­ment light­ing pieces.

Pre­ciosa’s his­toric chan­de­liers and con­tem­po­rary projects can be found in ho­tels, re­sorts, ine restau­rants, palaces, cul­tural in­sti­tu­tions and on board yachts and cruise ships in lo­ca­tions as var­ied as New York, Hong Kong, Sin­ga­pore, Dubai, Mos­cow and Lon­don.

Pre­ciosa Light­ing was par­tic­i­pat­ing in Dubai’s event for the third time. In the Mid­dle East, the brand of­fers lux­u­ri­ous light­ing in­stal­la­tions for both pub­lic spa­ces and pri­vate res­i­dences. Some of the com­pany’s re­cent Dubai projects in­clude the Ra­jma­hal The­atre, Katana Ro­bata & Sushi Bar, Dubai Opera and Al Ma­hara Restau­rant at Burj Al Arab Jumeirah.

Thanks to the re­gion’s nat­u­ral wealth and es­pe­cially due to lo­cal

crafts­man­ship and tal­ent, Crys­tal Val­ley, Bo­hemia’s glass­mak­ing tra­di­tions have re­mained un­spoiled for cen­turies. Be­gin­ning in the 17th cen­tury, crys­tal clear glass, called Bo­hemian Crys­tal, started to be melted down and shaped. This glass be­came a lo­cal spe­cialty and be­came so pop­u­lar glob­ally that the Czech lands were the most im­por­tant glass ex­porter in the world by the mid18th cen­tury.

At this time the irst work­shops spe­cial­is­ing in the pro­duc­tion of crys­tal lights started to ap­pear in Crys­tal Val­ley. To­day, it is still the most im­por­tant re­gion in the world for the pro­duc­tion of crys­tal chan­de­liers.

An­other in­no­va­tive de­signer at Dubai De­sign Week was Hu­man­scale, a leader in er­gonomic tools that im­prove the health and com­fort of work life. It in­tro­duced a re­design of its best-sell­ing line of mon­i­tor arms, M2.1, M8.1 and M10, to ac­com­mo­date changes in how we work with tech­nol­ogy.

A tool for smart ofices, mon­i­tor arms pro­mote health­ier pos­tures for com­puter users, help­ing to re­duce neck and eye strain, while in­creas­ing us­able desk sur­face and elim­i­nat­ing clut­ter.

As the work­place con­tin­ues to be­come more ag­ile, with hot­de­sk­ing, shared desks and cowork­ing spa­ces on the rise, M2.1, M8.1 and M10 are de­signed to op­ti­mise user ex­pe­ri­ence with in­tu­itive func­tion­al­ity, pre­cise po­si­tion­ing and smooth move­ment – com­puter users can per­son­alise their work ar­eas and be more com­fort­able. In short, in­crease their health and pro­duc­tiv­ity!

M2.1, M8.1 and M10 meet many conig­u­ra­tion needs, from tra­di­tional desks to sit/stand work­sta­tions, and of­fer the abil­ity to cus­tomise the arm style to suit any ap­pli­ca­tion.

It is the com­pany’s boast that Hu­man­scale’s new mon­i­tor arms, with their de­sign tuned into func­tion and sim­plic­ity, im­me­di­ately trans­form even the most out­dated workspaces into cus­tomis­able er­gonomic spa­ces that pro­mote per­for­mance and pro­duc­tiv­ity.

“Were de­signed our mon­i­tor arm line to ac­com­mo­date the changes in how we work to­day. We have more tech­nol­ogy than ever be­fore and work­forces are more ag­ile, work­ing in tem­po­rary spa­ces more of­ten”, said Steve Ben­der, Global Manag­ing Direc­tor, Hu­man­scale Tech­nol­ogy and Mon­i­tor Arms.

“We need to in­stantly per­son ali se the work­sta­tion for ev­ery unique in­di­vid­ual and their spe­cific tasks, to im­prove the com­put­ing ex­pe­ri­ence and over­all work­sta­tion per­for­mance”.

Hu­man­scale also in­tro­duced the Smart Ocean chair that in­cor­po­rates al­most 1kg of re­cy­cled ish­ing net ma­te­rial. Sourced from Bureo, an emerg­ing ven­ture de­vel­op­ing in­no­va­tive so­lu­tions to pre­vent ocean plas­tic pol­lu­tion, Smart Ocean chair is a prod­uct of the new part­ner­ship.

“Ocean plas­tic has be­come one of the great­est threats to our oceans and dis­carded fish­ing nets are the worst kind of ocean plas­tic. These nets can ‘ghost fish’ for years and are of­ten washed onto reefs dam­ag­ing or de­stroy­ing these del­i­cate ecosys­tems”, said Hu­man­scale Founder and CEO Robert King.

“Hu­man­scale has part­nered with Bureo who works with ish­er­man to sal­vage and re­pur­pose dis­carded ish­ing nets. We then use this plas­tic to man­u­fac­ture parts for our new Smart Ocean chair. This is one way we re­alise our vi­sion of mak­ing man­u­fac­tur­ing truly self-sus­tain­ing; ev­ery chair we make in this way has a pos­i­tive im­pact on the en­vi­ron­ment”.

The nets used in the pro­duc­tion of the new task chair are from Bureo’s Net Pos­i­tiva re­cy­cling pro­gramme, which fa­cil­i­tates the col­lec­tion of dis­carded plas­tic ish­ing nets and pro­vides in­cen­tives to par­tic­i­pat­ing coastal com­mu­ni­ties.

The nets are trans­formed into plas­tic pel­lets and used to man­u­fac­ture qual­ity prod­ucts such as skate­boards, sun­glasses and, for the irst time ever, an er­gonomic task chair.

Skilled metal work­ers use lo­cal knowl­edge shared through the cen­turies at Pre­ciosa Light­ing.

Hu­man­scale Smart Ocean En­vi­ron­ment.

De­spite tech­nol­ogy, some pro­cesses are still best done by hand, says Pre­ciosa Light­ing.

The Crown chan­de­lier lends a royal look to the Pre­ciosa Light­ing fac­tory.

Cre­ative Di­rec­tors An­dreas Klug and Michael Vasku with the Breath of Light in­stal­la­tion.

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