RAK bangs the drum with road­show in Europe

The National - News - Business - - Inside Track -

Ras Al Khaimah Tourism Devel­op­ment Author­ity is an­tic­i­pat­ing stronger Euro­pean vis­i­tor de­mand fol­low­ing a 10-day road­show which show­cased the des­ti­na­tion’s ex­panded of­fer­ing to trade and me­dia in­flu­encers across nine UK and con­ti­nen­tal Europe cities. The cam­paign be­gan in Lon­don with a round­table of UK travel trade and me­dia be­ing briefed on the emi­rate’s ap­peal for Bri­tish trav­ellers, which in Q1 this year ac­counted for a 35 per cent in­crease on a year ear­lier.

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