TECH­NOL­OGY

From brows­ing and buy­ing clothes and shoes, to ac­cess­ing on­line racks and the ex­per­tise of fash­ion stylists, dress­ing up in­volves myr­iad vir­tual pos­si­bil­i­ties, as th­ese five apps prove, writes Panna Mun­yal

The National - News - Luxury - - THE INSIDER -

OR­ANGE HARP

This app prides it­self on its “buy less, choose bet­ter” pol­icy, and of­fers prod­ucts from de­sign­ers and brands com­mit­ted to the sus­tain­abil­ity of cra speo­ple and the planet. Some of the names and causes to check out in­clude: Aplat re­us­able bags; tooth­brushes from Bo­go­b­rush, which are made us­ing com­postable ma­te­ri­als; Chilean brand Bureo, which de­signs skate­boards from dis­carded fish­ing nets; Etkie bracelets made by Na­tive Amer­i­can women; and Mitscoots, which em­ploys the home­less to make its stylish socks. Prod­ucts range from bags and jew­ellery to gymwear, swimwear and shoes. The app in­forms you ex­actly to whom or what cause your money is go­ing, and also has a gi ing op­tion.

FAD – THE UL­TI­MATE FASH­ION DIC­TIONARY

If you want to know the dif­fer­ence be­tween ac­cor­dion, hon­ey­comb and knife pleats, or aren’t ex­actly sure what a leg-of-mut­ton sleeve or trompe l’oeil tech­nique en­tails, this is the app for you. As the name sug­gests, Fad provides an al­pha­be­tised list of the ter­mi­nol­ogy used by brands and de­sign­ers, as well as para­graph-long de­scrip­tions of the la­bels and cre­atives – from Anna Win­tour and Alexan­der McQueen to YSL and Zegna – that have made it big on the in­ter­na­tional fash­ion cir­cuit. Re­gional ref­er­ences are few and far be­tween, but in­clude Le­banese cou­turi­ers Elie Saab and Zuhair Mu­rad. Im­por­tant pe­ri­ods in fash­ion, such as the Haute Cou­ture Era and the Amer­i­can Look, are also part of the list­ing.

STYLECT

This plat­form prom­ises to find you the shoe of your dreams. Once you have cre­ated an ac­count or logged in us­ing Face­book, you can be­gin brows­ing footwear, across cat­e­gories such as heels, flats, boots and train­ers, based on a swipele , swipe-right in­ter­face. The app of­fers tens of thou­sands of pairs, rang­ing from brands such as Chris­tian Louboutin and Jimmy Choo to Nike, and also keeps tabs on the pairs you like. You can pur­chase the shoes via Stylect or keep them on hold for a lim­ited pe­riod of time. The app will no­tify you should a pair be­come avail­able in your size or at a discounted rate, as well as of­fer­ing rec­om­men­da­tions based on your pre­vi­ously reg­is­tered likes and dis­likes.

CAYENNE CLOTH­ING

One day this app may of­fer a bracelet from Dutch la­bel Pig and Hen; the next, a pair of chi­nos from Los An­ge­les’s Neo Blue Jeans. This easy-touse men’s shop­ping por­tal posts a sin­gle cu­rated item at a heav­ily discounted rate ev­ery day, and swaps it when the stock runs out. The stylists comb through on­line shop­ping sites, pick up the coolest new de­signer brands (and some es­tab­lished ones) that are go­ing for a bargain, and then present them with an easy-to-fol­low de­scrip­tion, styling and size sug­ges­tions, the orig­i­nal and discounted prices, and the time it will re­main avail­able (typ­i­cally no longer than 24 hours). You can track what you have or­dered in the past through the My Closet tab, and get no­ti­fi­ca­tions the in­stant a new item is posted.

STYLEBOOK

The prob­lem with our ev­er­ex­pand­ing wardrobes is that or­gan­is­ing and find­ing out­fits can prove to be a chal­lenge. En­ter StyleBook, an app that vir­tu­ally ar­ranges your closet a er you upload im­ages of your clothes . You can them em­u­late the ar­range­ment, by colour, style or gar­ment type. The app also styles your wardrobe by sug­gest­ing chic pair­ings that will en­sure you have a dif­fer­ent ensem­ble op­tion for each day and oc­ca­sion. This also helps to plan out­fits in ad­vance, keep track of what you wore when, as well as to cre­ate pack­ing lists for when you travel. Just re­mem­ber to upload im­ages of in­di­vid­ual items of cloth­ing by plac­ing them against a dif­fer­ent-coloured, plain back­ground.

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