The National - News - Luxury - - BLACK BOOK -

Hav­ing spear­headed the first-ever Mount Ever­est clean-up from base camp to sum­mit last year, Bally is lead­ing an­other ini­tia­tive in the Hi­malayas. Un­der the Bally Peak Out­look Foun­da­tion, the brand is spon­sor­ing a sus­tained two-year pro­gramme in the re­gion to help main­tain the en­vi­ron­ment. Last year, more than 11 tonnes of food, plas­tic and equip­ment were re­moved from the slopes. The brand will fund a sec­ond clear­ing of Mount Ever­est Base Camp this year, as well as a clean-up of an­other seven Hi­malayan moun­tains of over 8,000 me­tres. Bally’s chief ex­ec­u­tive, Ni­co­las Girotto, says: “Brands must lead with pur­pose and for Bally, the moun­tain life­style is the essence of the com­pany. We want to lever­age this deep con­nec­tion to bring aware­ness of the im­pact of out­door tourism and global warm­ing on th­ese ex­treme en­vi­ron­ments. We have come together to de­velop an ex­ten­sive pro­gramme, re­in­forced by the es­tab­lish­ment of a ded­i­cated foun­da­tion, that en­ables us to use our reach and re­sources to support lo­cal com­mu­ni­ties in their en­deav­ours to pro­tect moun­tain­scapes world­wide. This is a long-term mis­sion and it’s only the be­gin­ning.”

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