Souq chief says tie-up with Amazon has brought innovation to the region RETAIL
Since Amazon purchased Souq for $580 million in July 2017, there have been some visible changes on the site: customers must now use their Amazon passwords, the Kindle is available for sale and least one million more products are available through its link to the Amazon global store.
But perhaps less visible is the technology and innovation that Amazon has brought to the region – attributes that Souq chief executive Ronaldo Mouchawar believes will have a lasting impact.
“Now we’re having this infusion of talent both ways between the Amazon teams and the Souq team, said Mr Mouchawar at the Seamless Middle East conference in Dubai. “Some of the Souq engineers have joined the Alexa team, the machine-learning team. These are very innovative, new technologies that we’re being exposed to in the region and the next generation of these guys will empower many other startups as well.”
Mr Mouchawar co-founded Souq in 2005, initially as an auction site linked to internet portal Maktoob. In 2011, Souq changed its model to an online shopping site and it became known as “the Amazon of the Middle East”, even before its acquisition. Today, Souq attracts more than 45 million visits per month and features more than 9.4 million products across 31 categories, including electronics, fashion, perfumes & beauty, home and kitchen, and supermarket. With localised operations in the UAE, Saudi Arabia and Egypt, Souq opened a 40,000-square-metre fulfilment centre in Dubai South in September.
The ability to scale up has been a big added value with Amazon’s partnership, Mr Mouchawar said.
“At Souq as a start-up, you have a lot of good intention, you work extremely hard, you motivate people, you’re very close to the team,” Mr Mouchawar said. “What happens with Amazon – which has been the joy of the last couple of years – is: how can you use technology, but make sure that the solutions work and help you scale?”
It is a challenge that Amazon deals with globally. Its latest innovations include Amazon Go cashierless stores – 10 of which opened in the US – with reported plans to open as many as 3,000 in the next few years. Prime Air – delivery by drone – has been in the works since 2015, but has yet to materialise.
Could such advances be the future in the Middle East? Paul Misener, Amazon’s vice president for global innovation policy and communications, told
The National: “We certainly would like our customers to be able to enjoy the benefits of the technologies we’ve developed elsewhere around the world.”
In addition to using facilities worldwide to make delivery times faster, Amazon has been expanding its cloud computing business.
Its customers in the Middle East include start-ups such as Careem, Dubizzle and Fetchr; companies such as Al Tayer Group, flydubai and MBC; as well as government organisations such as Bahrain’s Ministry of Education.
Mr Misener said that there is a certain energy in the region that reminds him “of Silicon Valley in the mid-90s.”
“We’re taking the region very seriously because we recognise the entrepreneurial spirit, as well as the willingness to experiment with new technologies,” he said.