Super Bowl ads sold out at $5.6m each
Fox Sports has sold out its inventory of Super Bowl advertisements after pricing 30-second spots for one of the biggest sporting events at a record $5.6 million (Dh20.5m). The Fox Corp unit finished selling all 77 national spots, according to Seth Winter, executive vice president for sports sales. He said most ads for the NFL championship game tend to sell out around Christmas, or even later into January. While single 30-second commercials for the February 2 game in Miami cost $5.6m, discounts were offered to those that bought more. Every ad sold for more than $5 million, except for one company, whose longstanding bulk order kept its pricing under that threshold, Winter said. Using rough calculations, the total sales figure probably eclipsed $400 million.