The National - News

UAE’S STRENGTH IN DIVERSITY CELEBRATED IN TRIBUTE ‘50U’

▶ Razmig Bedirian speaks to the team behind the book, which profiles 50 people from disparate background­s

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When UAE entreprene­ur Yasser bin Khediya and his daughters, Roadha and Khawla, began thinking about a book to celebrate the Golden Jubilee of the UAE, they had a single driving principle: to avoid the anticipate­d.

Charting landmark projects and events would have been one obvious way of mapping the history of the UAE. While this would give an accurate impression of how the country bloomed from humble beginnings to become a global powerhouse, it overlooks a vital, human element.

This individual contributi­on is precisely what the family, working with celebrated Dutch graphic designer and bookmaker Irma Boom, chose to highlight in 50U instead.

The book’s focus is demonstrat­ed in its title “U”, a play on the word “you” and a celebratio­n of the “United” emirates. The mirror design of the book’s cover allows the reader to see their own reflection and to possibly identify themselves as part of the UAE’s story.

Published by Archis, the book commemorat­es the 50th anniversar­y of the country’s establishm­ent by profiling 50 people from disparate background­s and specialiti­es.

The approach revels in the multicultu­ralism of the UAE, while also building a kaleidosco­pic vantage point to explore the country’s architectu­re, art, history and environmen­t. The book was officially launched by Noura Al Kaabi, Minister of Culture and Youth, at a suhour event last month in Alserkal Avenue in Dubai.

It is dedicated to the legacy of Sheikh Hamdan bin Rashid Al Maktoum, who was Deputy Ruler of Dubai, and the Minister for Finance and Industry of the UAE, as well as the head of the UAE’s delegation to the Internatio­nal Monetary Fund and the Opec Fund.

“The idea of the book, the concept, is from my sister,” Khawla says. “She wants to give back to the people, to talk about the people. I can grab a book about Dubai anywhere in the world and it’s all about the constructi­on, developmen­t or the government. There’s nothing that highlights the different kinds of people that live in Dubai, to show why they are here. That was the main point of the book.”

An editorial team led by brothers Ahmed and Rashid bin Shabib selected people from different walks of life to give a first-hand impression of what it has been like to grow up or settle in the region.

“This was really a family project,” Khawla says. “It was a blessing. We were identifyin­g missing elements as we were going along. Ahmed and Rashid, of course, came with their background, experience, their contacts and knowledge of the UAE. This was well within their field.”

The book paints an intimate picture of life in the Emirates through the memories, hopes and ambitions of its inhabitant­s. Factual accounts of the UAE’s history are told alongside human stories that are the result of extensive interviews with the young nation’s residents and visitors.

Interviewe­es include Nora Al Matrooshi, the UAE’s first female astronaut, folk poetry researcher Rashid Al Mazrouei, photograph­er Ramesh

There’s nothing that highlights the different kinds of people that live in Dubai, to show why they are here. That was the main point of the book

KHAWLA BIN KHEDIYA

Project director

Shukla, filmmaker Abdulla Al Kaabi, architect Rem Koolhaas, Mohammed Al Madani, son of the oldest tailor in Dubai, Peter Jackson, architect adviser for the Ruler’s Office in Sharjah, trade magnate Tony Jashanmal, fashion designer Fatma Al Fahim, arts patron Abdelmonem bin Eisa Alserkal, and historian Abdullah Salem Al Sheikh, famous for his Instagram account @jumeira232­3.

Each of the interviewe­es was asked to identify an object that best symbolises their relationsh­ip with the country. From coral stones and the resilient ghaf tree, to inherited watches, pendants and even an old Land Rover left behind by the British Army, the chosen objects convey an intimate portrait of the interviewe­es’ patriotism.

Besides individual­s, the book also puts a spotlight on places real and envisioned, including The Mastaba and the country’s first organic farm.

Besides the featured archival photograph­s, one of the visual highlights in the book are the photograph­s by artist Charlie Koolhaas, showing different architectu­ral perspectiv­es of Dubai: from its glistening skyscraper­s and lofty cranes to boarded-up general goods stores and eagle-eyed shots of constructi­on sites. “We commission­ed her to come and take raw photos, from her eyes, of what she feels about the UAE,” Khawla says. “So all of these images, we didn’t give her some kind of criteria, or what, where to take pictures and where not to? We told her to feel free to go and show Dubai from her [perspectiv­e].”

Khawla says she and her family intended the book to be a snapshot of the UAE at this point in time, a reference to be used by all those curious to know what the country and its inhabitant­s were like around the time of its 50th anniversar­y.

“It’s a resource,” she says. “It is going to be a reference book in most of the universiti­es in the UAE, including Zayed University.”

Ultimately, Khawla says, the book is an invitation to the reader to take part in the story of the UAE.

 ?? 50U team ?? UAE entreprene­ur Yasser bin Khediya with his family and Noura Al Kaabi, Minister of Culture and Youth, at the launch of ‘50U’
50U team UAE entreprene­ur Yasser bin Khediya with his family and Noura Al Kaabi, Minister of Culture and Youth, at the launch of ‘50U’
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 ?? Charlie Koolhaas; @jumeira232­3 / Instagram ?? Above, ‘50U’ features pictures by photograph­er Charlie Koolhaas. The book celebrates historian Abdullah Salem Al Sheikh, who runs the Instagram account @jumeira232­3. Below, an image from Al Sheikh’s collection of UAE resident Marwan Al Khatib
Charlie Koolhaas; @jumeira232­3 / Instagram Above, ‘50U’ features pictures by photograph­er Charlie Koolhaas. The book celebrates historian Abdullah Salem Al Sheikh, who runs the Instagram account @jumeira232­3. Below, an image from Al Sheikh’s collection of UAE resident Marwan Al Khatib

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