A FUR-FREE FENDI?
It’s been a year since Fendi’s last haute fourrure show – a year that’s seen the fashion industry wave goodbye to fur. Gucci and Armani announced no more fox fur cuffs and Versace made similar statements. In short, the backlash against fur has finally got some staying power. Now Fendi, the house that started as a fur boutique in Rome, has turned away from a runway full of floor-sweeping furs, firstly changing its haute fourrure name to haute couture, and, most importantly, bringing in new, synthetic materials in place of animal skins. Although not yet completely fur-free, the novel idea of the season was to treat non-fur materials in such a way that they resembled real fur. ‘Shearling’ suits were made up of dense sequins, while narrow strips of chiffon were frayed and sewn together to mimic mink coats. Perhaps a possible guide to the future of a fur-free haute couture? Only time will tell.